Sarath C P

Sarath C P

Strategist - Digital Marketing

Sarath brings over a decade of SEO and content marketing experience to Eqvista, where he's responsible for driving organic visibility and building the company's social media presence in the competitive equity management space. He translates complex equity management concepts into content that founders and finance teams can actually use and, more importantly, can actually find when they're searching online for solutions.

Adapting to shifting search algorithms and market trends, Sarath has watched SEO evolve from keyword hacks to intent-led strategies that build real authority. He brings that perspective into equity management, where the real challenge isn’t just software—it’s trust, education, and clear communication around terms . Founders rarely ignore these concepts because no one explains what is actually at stake. His work closes that gap, showing startups how the right guidance and professional oversight can protect millions in equity and keep them confidently compliant.

Latest from Sarath

What are the different methods used for Family Business Valuation?

There are different ways to figure out how much a family business or other type of business is worth. Traditional methods of valuing businesses have relied on a company’s profits or asset worth.  For many family business owners, valuing their company is costly. Unfortunately, both of these ideas are wrong. Family business valuation and succession …

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IRS Section for Non-Qualified Deferred Payment (2024 Updates)

While NQDC audits declined in recent years, the updated guide and the IRS’s request for substantial budget increases suggest heightened enforcement may be forthcoming. If enacted, a proposal in the Biden administration’s budget would also require employers to withhold Section 409A penalties from employees’ pay starting in 2024. IRS recently updated the Nonqualified Deferred Compensation …

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83b Election for Stock options

Navigating taxes is like solving a puzzle. You piece together deductions and credits to minimize your liability while staying within the rules. While you try to minimize your tax, it’s of the essence to know the tax codes. For Founders and employees with stock options, opting for the 83(b) election can help you save taxes. …

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Webinar: Best Practices for Founder Equity and Cap Tables

Are you a busy founder growing your business, but uncertain when it comes to the topic of your equity? From juggling shareholder equity, new investors, ESOP plans and more, there is a lot that could go wrong with your cap table. By being mindful of these common mistakes and being proactive with your equity, founders …

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Get funding for startups in Australia

Startup funding in Australia is a crucial hurdle for entrepreneurs in this environment as it influences their capacity for innovation and growth.  The government provides significant support for innovative projects, with over $3 billion allocated annually through the Research and Development Tax Incentive (RDTI) alone. Initiatives such as the CSIRO Kick-Start and the Export Market …

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Astrella Alternative: Switch to Eqvista For Easy Equity Management

Astrella by EQ is a cloud-based platform that offers equity management software for private businesses. It provides tools for managing cap tables, monitoring ownership transfers, and guaranteeing adherence to legal and regulatory obligations. Many people like Astrella because it has features necessary for stock valuations and regulatory compliance. As businesses expand, however, their requirements evolve. …

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Expert Witness Valuation Methods (With Example)

With complex finance and law, expert witnesses can greatly impact crucial legal battles like divorces or intellectual property disputes. These methods are critical in providing neutral, objective assessments of asset value, which help courts and juries make informed decisions. Expert witnesses use many different valuation methods, from income-based to market-based or asset-based methods. The method …

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Bootstrapping vs Funding: Which is Right for Your Startup

Do you want to try to seek capital for your business or bootstrap it? It’s a classic issue that every entrepreneur has been in. Many individuals have strong opinions about starting and running a business. Every business is unique, so no solution will apply to this subject. Raising money from external sources like investors or …

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Valuation and Advisory Services in Australia

Australia’s economic and commercial climate has undergone a massive upturn in recent decades. Increasing start-up registrations, entrepreneurs, ecosystems, and Australian company funding are demonstrating this transition and leading to new global leadership.  These new entrants, investor groups, and stakeholders are curious about their investees’ or target firms’ valuations. Business valuations have risen in recent years …

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409A Valuations and Non-US Companies

In today’s interconnected economy, the lines between domestic and international business operations are blurred. One area that has gained attention is the intersection of global business practices and US tax regulations. As foreign companies seek to attract and retain top talent in the United States, they often navigate across unfamiliar legal terms. Among the many …

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LLC Taxation: Corporate and Single member filing requirements

Operating a business as an LLC comes with tax considerations, even though it’s commonly known as a “pass-through” entity for federal income tax. It means the LLC usually doesn’t pay federal income tax, but important filing requirements remain. A limited liability company can be taxed in many ways, but it always provides flexibility to the …

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How To Calculate Net Asset Value?

Let’s say an investor evaluates two mutual funds, each with appealing attributes. One fund boasts a robust track record of performance, while the other offers a compelling investment strategy that aligns with the investor’s long-term goals.  The decision seems daunting until the investor considers each fund’s Net asset value.  What is  Net Asset Value? This …

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How To Value Carried Interest Valuations for Private Equity?

Carried interest, often termed “carry,” is essentially a share of the profits private equity fund managers earn from investments. This mechanism incentivizes fund managers to excel and aligns their interests with those of the fund’s investors. Historically, carry has been a substantial part of a fund manager’s income.  Understanding how to value carried interest in …

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Non Qualified and Qualified Deferred Compensation Plans (With Case Studies)

Let’s imagine you’re at a point in your career where you’re earning more than enough to cover your current expenses, and you start thinking about the future. How can you make your money work for you, especially when it comes to retirement? Deferred compensation could be the key. It’s like allowing you to delay receiving …

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Mastering Cap Table Management

Your company’s cap table, the capitalization table, is the essential document for monitoring ownership. It lists everyone with a share in your company, including individuals, institutions, and other entities. In 2022, the global market’s value for equity management software was at approximately $11.2 billion, and forecasts indicate it is poised to grow to an impressive …

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Scope Of Fair Value Measurement (HKFRS 13)

Adopting fair value measurement is reshaping how companies report their financial health, moving towards more transparent and market-reflective practices. Fair value measurement stands at the forefront of financial reporting and aims to provide a realistic snapshot of an entity’s assets and liabilities.  HKFRS 13, the standard set forth by Hong Kong’s financial regulatory bodies, governs …

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Financial Modeling for Hong Kong Business

The key to business success lies in financial modeling. This important tool helps companies predict their future, guiding them to make smart decisions. Businesses can predict profits, manage budgets, and find the best growth methods by creating detailed plans.  This is especially important in Hong Kong, where the mix of global and local markets Creates …

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What is an LLC? How to start an LLC?

An LLC, or limited liability company, is a popular choice for small business owners due to its protection against personal liability, flexibility in management, and tax advantages. Knowing the disadvantages and advantages of LLC formation and the steps to start one is crucial for business success.  Limited liability companies are required to submit annual beneficial …

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Eqvista’s New Startup Software Valuation

A precise understanding of your company’s worth and value is crucial, particularly if you are a startup striving to make a name for yourself. At Eqvista, we understand that determining your company’s true value can be daunting. With our cutting-edge software, we strive to make this process effortless so that you can focus on what …

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How to exercise stock options?

Whether you’re currently in a position where stock options are part of your salary or are just looking at job offers that include, it’s normal to have questions regarding your equity. The most often asked question among stakeholders is, “How much are my stock options worth?”. Gaining as much information as possible can help you …

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