Sarath C P

Sarath C P

Strategist - Digital Marketing

Sarath brings over a decade of SEO and content marketing experience to Eqvista, where he's responsible for driving organic visibility and building the company's social media presence in the competitive equity management space. He translates complex equity management concepts into content that founders and finance teams can actually use and, more importantly, can actually find when they're searching online for solutions.

Adapting to shifting search algorithms and market trends, Sarath has watched SEO evolve from keyword hacks to intent-led strategies that build real authority. He brings that perspective into equity management, where the real challenge isn’t just software—it’s trust, education, and clear communication around terms . Founders rarely ignore these concepts because no one explains what is actually at stake. His work closes that gap, showing startups how the right guidance and professional oversight can protect millions in equity and keep them confidently compliant.

Latest from Sarath

Interview With Nitin Puri, Founder and CEO of KisaanSay

Welcome to another edition of Founder Spotlight, where we feature the founder and CEO of KisaanSay, Nitin Puri-an agritech startup based in Gurugram, India. With over 25 years of experience in agribusiness, his exposure to both Indian and global food systems has shaped his vision for KisaanSay.The agritech startup market is witnessing robust expansion, with …

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What Should Founders Consider to Align Business Valuation With Market Expectations?

Jawbone, a wearable tech startup, was incorrectly valued at $3 billion as this valuation didn’t account for market realities like competition from tech giants. As a result, the company had to shut down, much to the dismay of investors and employees. Unfortunately, business valuations that do not align with market conditions are a common occurrence. …

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How Can I Ensure My Startup Growth Without Giving Up Too Much Equity?

As a startup founder, you will often find yourself weighing the opportunity to scale your business against the cost of dilution. Dilution is not only undesirable from a purely financial standpoint but it also risks your control over the company. Hence, it is crucial to understand how much dilution is acceptable and how you can …

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Financial Risks Founders Face by Holding onto an Overpriced Valuation

Valuation is an important factor in the startup world. Think of Lehman Brothers. A Wall Street giant, its overvaluation was the precursor to their dramatic 2008 collapse. Lehman Brothers had assets of $691bn at its height, but this high valuation masked the fragility of its finances. It was a warning about overpriced valuation. When the …

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SaaS CaC Ratio 2025

In today’s highly competitive software market, the financial metrics that drive SaaS business decisions have become increasingly sophisticated. Understanding where your company stands relative to these industry-specific metrics can mean the difference between sustainable growth and problematic cash burn in the rapidly evolving SaaS ecosystem. Our recent industry research has revealed fascinating patterns across different …

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How Can Your US Business Expand to Asia?

In recent years, Asia has become an increasingly attractive destination for US companies seeking cost efficiency and skilled labor. Given the favorable tax structure and bustling trade environment, Hong Kong has emerged as one of the top Asian expansion destinations for US companies. Reflecting this trend, the number of US companies expanding to Hong Kong …

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PEG Ratio by Industry 2025

The PEG ratio is one of the most valuable metrics in an investor’s analytical toolkit, offering deeper insight than traditional valuation measures. While the widely-used Price/Earnings (P/E) ratio helps assess a company’s current valuation relative to its earnings, the PEG ratio takes this analysis a crucial step further by incorporating the critical growth element. This …

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Early-stage Startups Approach Building Company Culture

Ever since the Great Resignation began in 2021, organizations all over the world have placed great impetus on improving company cultures. According to MIT researchers, toxic corporate culture is 10.4 times more likely to cause attrition than low or inadequate compensation and 20% of employees leave their jobs because of the company culture. Gallup, a …

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Founder Liquidity Timing

Imagine having the foresight to predict the perfect moment to unlock the value of your equity. Understanding the market dynamics, investor expectations, and personal financial needs with such clarity that you can make a decision that benefits both you and your company.  The timing of liquidity events is important. Too early, and you might leave …

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QSBS For US Founders

For startup founders, the journey from idea to exit involves numerous financial decisions. Section 1202 of the IRC creates a remarkable incentive to reward the risk-takers who pour their time, resources, and vision into creating small businesses that drive American innovation. QSBS represents one of the most significant tax advantages available to founders who build …

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Venture Debt Evolution, Current Landscape, and Future Trends

Venture debt is extended to venture-backed startups and typically amounts to about 20-40% of the funds raised in previous funding rounds. It is meant to extend a startup’s runway and has the added benefit of mitigating equity dilution. As venture debt deal value almost doubled to $53.3 billion in 2024 and VC investments remained muted, …

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Is a 409A Valuation Needed for Convertible Notes or SAFE Notes?

Companies often rely on convertible instruments such as Convertible Notes and SAFEs to raise capital. These instruments provide an efficient way for startups to secure funding without a formal valuation. However, when it comes to issuing stock options companies must comply with IRC Section 409A. While convertible instruments do not require a 409A valuation, they …

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SaaS Quick Ratio Benchmark

Measuring the vitality of subscription-based software businesses has become increasingly important. While various metrics measure the business performance, one has emerged as a telling barometer of a company’s momentum. This powerful measurement serves as a guidepost, helping to distinguish between excellent acceleration, moderate progress, and concerning decline in an increasingly competitive digital marketplace. Investors can …

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Current Ratio by Industry (2025)

Industries have evolved distinct liquidity patterns in the financial ecosystem based on their unique operational demands, cash conversion cycles, and market pressures. A manufacturer stockpiling inventory will present a different financial profile than a subscription-based software company, though both might be equally robust. Whether you’re an investor seeking stability, or a manager gauging liquidity, understanding …

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How To Calculate Acid Test Ratio: Formula And Example

Consider you are a small manufacturer and are faced with leasing a warehouse for an extreme seasonal sale event. Due to short notice, the owner demands a high security deposit and excessive rent. Without proper warehousing, you may lose significant profits. At this juncture, you need to assess whether you can pay the rent and …

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Complete List of Unicorn Companies Globally in 2026

Last Updated: December 2025 As of Dec 2025, there are over 1,639 unicorns globally, spanning around 59 countries. This marks a notable increase from previous years, with the number rising significantly since 2022, when there were approximately 1,413. The U.S. remains a leader, hosting around half of the world’s unicorns (820) and claiming more than …

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Building a Business to Sell: A Step-by-Step Guide

When you feel you’ve reached the end of your journey with a venture, it’s crucial to make a graceful and profitable exit. This ensures a smooth transition and opens the door to new opportunities and ventures. For many entrepreneurs, buying a business can be just as strategic as selling one, offering a pathway to growth …

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Acid Test /Quick Ratio by Industry 2025

When looking at a company’s acid test ratio, it’s important to compare it not only to the general benchmark but also to industry-specific averages and the company’s historical performance for a more comprehensive assessment of its liquidity position. The acid test ratio is widely used across various industries for financial analysis and decision-making. Its application …

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How Do Companies Decide Between Self-Funding and External Funding?

In the startup ecosystem, it is common to secure external funding and scale expenses, with the ultimate goal of achieving massive profitability. Many startups such as MailChimp, Atlassian, and 37signals choose to be self-funding startups, proving that there’s more than one path to success. Bootstrapping allowed these companies to retain control over their vision and …

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7 Factors VCs Look for in Tech Companies

Did you know that there are about 75,600 tech startups in the US as of 2024? In comparison, by the end of 2023, there were only 3,417 venture capital firms. A limited pool of VCs is tasked with evaluating and shortlisting startups for investment. Because of all this competition, securing funding from VCs is extremely …

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