Sarath C P

Sarath C P

Strategist - Digital Marketing

Sarath brings over a decade of SEO and content marketing experience to Eqvista, where he's responsible for driving organic visibility and building the company's social media presence in the competitive equity management space. He translates complex equity management concepts into content that founders and finance teams can actually use and, more importantly, can actually find when they're searching online for solutions.

Adapting to shifting search algorithms and market trends, Sarath has watched SEO evolve from keyword hacks to intent-led strategies that build real authority. He brings that perspective into equity management, where the real challenge isn’t just software—it’s trust, education, and clear communication around terms . Founders rarely ignore these concepts because no one explains what is actually at stake. His work closes that gap, showing startups how the right guidance and professional oversight can protect millions in equity and keep them confidently compliant.

Latest from Sarath

Strategies For Managing Stock Option Plans as Startup Valuations Evolve

An emerging startup can sustain momentum only if the new hires are as driven as the existing team. Disparities in motivation can cause internal friction, disengagement, and a decline in morale. Such a work environment can considerably hinder a startup’s growth trajectory. One proven way to bridge this gap is to offer stock options in …

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Operating Cash Flow Ratio

A lack of liquidity can kill businesses sooner than insolvency. While a business can continue operating for a while after becoming insolvent, a lack of liquidity will certainly bring operations to a screeching halt. This statement is particularly true for businesses such as banks that operate with significant leverage. Hence, in this article, we will …

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Facebook Initial Public Offering: All you need to know

Facebook has been the largest of the long-standing websites that we all know as “social networking” sites. Facebook has about 3.07 billion monthly active users on it with 10.5 billion monthly organic traffic, and has worked to increase its dominance of social media with smart acquisitions of the photo sharing platform Instagram in 2012 and …

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What Are the Risks of Delaying Stock Option Plans Until Later Startup Stages?

Here’s a scenario: your star employee, who joined your startup when it was at its nascent stage, receives a life-altering tax bill exceeding $100,000. Why? Because they simply exercised their stock options after your valuation skyrocketed. This isn’t fiction – it’s the direct consequence of delaying your stock option plan. Founders who obsess over product …

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What is NAV Reporting and Why Is It Important for Investment Funds?

Inaccurate NAVs can erode investor trust and trigger severe regulatory consequences. Consider the case of Calvert Investment Management (Calvert). The Securities and Exchange Commission (SEC) found that, between 2008 and 2011, Calvert had incorrectly valued certain securities. As a result, performance was misreported, shareholder transactions were executed at incorrect NAVs, and Calvert collected inflated asset-based …

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2025 QSBS and Capital Gains Reform: What Founders and Investors Need to Know

On 4th July 2025, President Donald Trump signed the One Big Beautiful Bill Act (OBBB) into law. The OBBB has introduced significant tax benefits for investors, including QSBS reforms and an increase in the gift and estate tax exemption limit. The OBBB also provides numerous benefits to businesses, such as enhanced R&D deductions, introduction of …

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What Role Does Trust Valuation Play in Estate Tax and Planning Processes?

With the provisions of the Tax Cuts and Jobs Act expiring by the end of 2025, the gift and estate tax exemption limit could drop from $13.99 million to just $7 million. High net worth individuals need to accelerate their estate planning efforts by leveraging trusts to minimize tax liabilities. People often underestimate the impact …

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100 Top Pre-Seed Venture Capital Firms 2025

A disruptive notion is the starting point for a startup. Not every business idea, however, becomes a reality. Some fail, while others are abandoned throughout the course. However, in order to assure that a startup concept can turn into a profitable business, an entrepreneur needs to validate it. Frequently, this validation involves monetary input from …

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Why is a Third-party Appraisal Important in Trust Asset Valuation?

Trust-based estate planning remains one of the most effective tools for protecting wealth, minimizing tax liability, and transferring assets to future generations. Its success often hinges on a critical factor: accurate asset valuation. Although recent legislation has made the current federal estate and gift tax exemption of $15 million per person permanent, many families are …

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How to Value an AI Startup in 2026?

Recently, OpenAI became the world’s second-most valuable startup after a $40 billion funding round, reaching a valuation of $300 billion. In 2025, we are no strangers to such headlines regarding AI startups. For instance, Safe Superintelligence reached a valuation of $32 billion without even having a product. With such strong hype surrounding the sector, keeping …

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Venture Capital Method Focused on Software Exit Scenarios

Venture capital has always been a risky asset class. The general consensus is that 90% of startups fail, and more than 66.67% of startups do not provide positive returns to investors. These risks pushed venture capitalists to develop a valuation method that secures desirable exits. The importance of the venture capital (VC) valuation method has …

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ASC 820 Through the Startup Lifecycle: Evolving Valuation Approaches

Throughout a startup’s lifecycle, its business model, cash flows, and nature of operations keep evolving. Initially, many startups focus primarily on research and development. As they grow and reach key milestones, they begin generating regular revenue, attracting investor interest, and expanding operations to include product development, customer acquisition, and marketing. By the latter stage of …

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Industry Cash Ratio Analysis

Understanding a company’s liquidity is crucial for evaluating its financial health and resilience, especially in times of economic uncertainty. The cash ratio, which compares a company’s most liquid assets to its short-term liabilities, provides a stringent measure of immediate solvency. Eqvista  analyzes the latest cash ratio data across a wide range of industries, as compiled …

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Working Capital Ratio for Businesses in 2025

A company’s ability to address its short-term financial commitments depends on how well it manages the resources available to its immediate debts. This balance is evaluated using a financial metric that compares current assets to current liabilities. This offers insight into the firm’s liquidity and operational efficiency. Understanding this metric helps businesses anticipate potential cash …

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SaaS Valuation Multiples 2025

Imagine trying to price a rare artwork without knowing what similar works have sold for—every guess feels like a shot in the dark. In the fast-moving world of SaaS, where recurring revenue and growth potential are prized, entrepreneurs, startups, and investors face a similar challenge:  How do you pin down what a software business is …

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How to Standardize Cap Tables for Companies Operating in Multiple Jurisdictions?

The US has been a hub for technological innovation for almost a century. Hence, investors from all over the world want to invest in US startups. Consequently, even if a startup’s cap table starts off simple, its complexity increases with each funding round. A startup may eventually introduce multi-entity ownership structures to deal with compliance …

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Road to IPO: Essential CFO Strategies for Going Public Successfully

From 2022 to 2024, the proceeds from initial public offerings (IPOs) have grown from $7.8 billion to $29.6 billion in the USA. As per Deloitte’s estimates, this momentum is expected to continue, with IPO proceeds reaching $45-$50 billion in 2025. To capitalize on this trend, you must effectively guide your organization through accounting and compliance …

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How to Incorporate Geographic Expansion Opportunities Into Valuations?

International expansion is a key chapter in any organization’s story. It carries benefits such as greater geographical diversification and scaling of operations. At the same time, it is also a significant financial commitment that carries substantial risks. Given its potential impact on long-term success, such a move demands thorough evaluation and planning. While contemplating such …

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QSBS for Investors

Angel investors, venture capitalists, and family offices that frequently invest in high-growth businesses have an extraordinary tax-saving opportunity under Section 1202 of the IRC. Such investors can potentially exclude 100% of their gains from QSBS investments. However, as with any great opportunity, this one comes with its own challenges.  Since these tax benefits are meant …

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