Sarath C P

Sarath C P

Strategist - Digital Marketing

Sarath brings over a decade of SEO and content marketing experience to Eqvista, where he's responsible for driving organic visibility and building the company's social media presence in the competitive equity management space. He translates complex equity management concepts into content that founders and finance teams can actually use and, more importantly, can actually find when they're searching online for solutions.

Adapting to shifting search algorithms and market trends, Sarath has watched SEO evolve from keyword hacks to intent-led strategies that build real authority. He brings that perspective into equity management, where the real challenge isn’t just software—it’s trust, education, and clear communication around terms . Founders rarely ignore these concepts because no one explains what is actually at stake. His work closes that gap, showing startups how the right guidance and professional oversight can protect millions in equity and keep them confidently compliant.

Latest from Sarath

ASC 820 Through the Startup Lifecycle: Evolving Valuation Approaches

Throughout a startup’s lifecycle, its business model, cash flows, and nature of operations keep evolving. Initially, many startups focus primarily on research and development. As they grow and reach key milestones, they begin generating regular revenue, attracting investor interest, and expanding operations to include product development, customer acquisition, and marketing. By the latter stage of …

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Industry Cash Ratio Analysis

Understanding a company’s liquidity is crucial for evaluating its financial health and resilience, especially in times of economic uncertainty. The cash ratio, which compares a company’s most liquid assets to its short-term liabilities, provides a stringent measure of immediate solvency. Eqvista  analyzes the latest cash ratio data across a wide range of industries, as compiled …

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How to Standardize Cap Tables for Companies Operating in Multiple Jurisdictions?

The US has been a hub for technological innovation for almost a century. Hence, investors from all over the world want to invest in US startups. Consequently, even if a startup’s cap table starts off simple, its complexity increases with each funding round. A startup may eventually introduce multi-entity ownership structures to deal with compliance …

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Road to IPO: Essential CFO Strategies for Going Public Successfully

From 2022 to 2024, the proceeds from initial public offerings (IPOs) have grown from $7.8 billion to $29.6 billion in the USA. As per Deloitte’s estimates, this momentum is expected to continue, with IPO proceeds reaching $45-$50 billion in 2025. To capitalize on this trend, you must effectively guide your organization through accounting and compliance …

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How to Incorporate Geographic Expansion Opportunities Into Valuations?

International expansion is a key chapter in any organization’s story. It carries benefits such as greater geographical diversification and scaling of operations. At the same time, it is also a significant financial commitment that carries substantial risks. Given its potential impact on long-term success, such a move demands thorough evaluation and planning. While contemplating such …

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QSBS for Investors

Angel investors, venture capitalists, and family offices that frequently invest in high-growth businesses have an extraordinary tax-saving opportunity under Section 1202 of the IRC. Such investors can potentially exclude 100% of their gains from QSBS investments. However, as with any great opportunity, this one comes with its own challenges.  Since these tax benefits are meant …

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How Do Analysts Adjust Market Multiples for Companies With Significant Debt?

Debt, if mismanaged, has the potential to become a destabilizing force capable of bringing down even the most powerful corporations. For instance, General Motors (GM), a prestigious American automobile company, had to file for bankruptcy after its debt became unmanageable. The company could only be rescued after its debt was reduced from $170 billion to …

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Factors to Consider When Choosing a Business Partner Dispute Attorney

A business partner can be a great asset and can supplement entrepreneurs with skills and acumen to run the business. It is always a good idea to consult your partner in major decisions. This builds trust and provides synergy to your business. However, the situation is not always amicable, and you may run into disagreements …

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Biggest US Startups by Valuation 2025

The data highlights a thriving US startup ecosystem driven by advancements in AI, fintech, SaaS, space exploration, and biotech. Venture capital firms play a pivotal role in fueling these unicorns, while strategic partnerships amplify growth potential.  For entrepreneurs or investors interested in these sectors, focusing on scalable business models and emerging technologies could yield significant …

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Employee Spotlight With Mike Arnstein, Business Development Lead, Eqvista

Welcome to Employee Spotlight! Today, we’re excited to introduce you to Mike Arnstein, our Business Development Lead at Eqvista. Mike joins us with over a decade of experience in equity management, customer success, and account management, and we couldn’t be happier to have him on board! With a talent for connecting with people, Mike made …

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List of US AI startups in US that have raised $100M in 2025

The US AI funding landscape in 2025 is characterized by unmatched capital availability, frequent mega-rounds, and a supportive VC ecosystem, enabling rapid growth and innovation. Other countries, particularly in Europe, are making strides in AI innovation but face more cautious funding environments, regulatory complexity, and market fragmentation, resulting in lower overall investment and fewer large …

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How to Find Undervalued Stocks?

The 2025 market crash has turned into a rich lode for value investors. S&P’s decline of 4.6% has accentuated the decline of small-cap stocks to nearly 25%. This can offer a significant upturn when markets rebound. The general wisdom may suggest lapping up undervalued stocks, but true value investing needs a disciplined and systematic approach …

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How Does Your Liquidity Impact Your Ability to Secure Venture Debt?

In 2024, the value of US venture debt deals nearly doubled to $53.3 billion, more than 25% of the value of venture capital investments in the same period. This marks a significant increase from 2001 when venture debt was only 5% of the value of venture capital investments. So, as more startups turn to venture …

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Interview With Nitin Puri, Founder and CEO of KisaanSay

Welcome to another edition of Founder Spotlight, where we feature the founder and CEO of KisaanSay, Nitin Puri-an agritech startup based in Gurugram, India. With over 25 years of experience in agribusiness, his exposure to both Indian and global food systems has shaped his vision for KisaanSay.The agritech startup market is witnessing robust expansion, with …

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What Should Founders Consider to Align Business Valuation With Market Expectations?

Jawbone, a wearable tech startup, was incorrectly valued at $3 billion as this valuation didn’t account for market realities like competition from tech giants. As a result, the company had to shut down, much to the dismay of investors and employees. Unfortunately, business valuations that do not align with market conditions are a common occurrence. …

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How Can I Ensure My Startup Growth Without Giving Up Too Much Equity?

As a startup founder, you will often find yourself weighing the opportunity to scale your business against the cost of dilution. Dilution is not only undesirable from a purely financial standpoint but it also risks your control over the company. Hence, it is crucial to understand how much dilution is acceptable and how you can …

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Financial Risks Founders Face by Holding onto an Overpriced Valuation

Valuation is an important factor in the startup world. Think of Lehman Brothers. A Wall Street giant, its overvaluation was the precursor to their dramatic 2008 collapse. Lehman Brothers had assets of $691bn at its height, but this high valuation masked the fragility of its finances. It was a warning about overpriced valuation. When the …

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How Can Your US Business Expand to Asia?

In recent years, Asia has become an increasingly attractive destination for US companies seeking cost efficiency and skilled labor. Given the favorable tax structure and bustling trade environment, Hong Kong has emerged as one of the top Asian expansion destinations for US companies. Reflecting this trend, the number of US companies expanding to Hong Kong …

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Early-stage Startups Approach Building Company Culture

Ever since the Great Resignation began in 2021, organizations all over the world have placed great impetus on improving company cultures. According to MIT researchers, toxic corporate culture is 10.4 times more likely to cause attrition than low or inadequate compensation and 20% of employees leave their jobs because of the company culture. Gallup, a …

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