Sarath C P

Sarath C P

Strategist - Digital Marketing

Sarath brings over a decade of SEO and content marketing experience to Eqvista, where he's responsible for driving organic visibility and building the company's social media presence in the competitive equity management space. He translates complex equity management concepts into content that founders and finance teams can actually use and, more importantly, can actually find when they're searching online for solutions.

Adapting to shifting search algorithms and market trends, Sarath has watched SEO evolve from keyword hacks to intent-led strategies that build real authority. He brings that perspective into equity management, where the real challenge isn’t just software—it’s trust, education, and clear communication around terms . Founders rarely ignore these concepts because no one explains what is actually at stake. His work closes that gap, showing startups how the right guidance and professional oversight can protect millions in equity and keep them confidently compliant.

Latest from Sarath

Burn Rate: Everything You Need to Know

Startups face many challenges during the first couple of years. The issues they face range from raising capital to maintaining the burn rate. This is especially true during times like these, where the pandemic has caused many countries to be locked down, and others struggle to keep their economies afloat. It has become more difficult …

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Eqvista update: Create and Sign Share Certificates on Eqvista

Eqvista entered the market and has made lives easier for many entrepreneurs, founders and investors. It helps them not only track their shares but also manage their securities online and issue them electronically. To make things better, Eqvista has come out with another update to help shareholders request, sign, and download their share certificates online. …

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MOIC in Private Equity

Private equity is increasingly becoming a sought after investment platform both for investors looking for high profits as well as growing companies in need of massive funding. The underlying principle of investing in private equity is the high rate of returns within a comparatively shorter investment horizon as compared to traditional methods. The promise of …

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Tribe Capital introducing “Firstlook” an opportunity to co-invest in startups

For companies that want to grow at some point or keep growing, Venture Capital (VC) firms are the ones that are mostly able to help them out. It has been years since venture firms have been offering funding to businesses as an investment to help both them and their companies get funds. Just like the many VC firms available, …

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Eqvista Update: Electronic Shareholder Acceptance

It has become important for a lot of companies to move all their transactions online. If you have already been using a cap table application to issue shares, then well, you are almost there. There are still a few things that require the person to visit the office, such as signing the final document to …

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Airbnb IPO: All you need to know

Way before Airbnb convinced people to sleep in stranger’s homes and became a $100 billion company, it was just an idea to make some extra money and pay the rent. It took the founders of Airbnb, and their first guests, to realize that their idea was much larger than expected. There were a lot of …

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Eqvista Wishes You A Merry X’Mas and Happy New Year

Christmas and New Year is coming 🙂 It’s one of the most wonderful times of the year and our team at Eqvista wishes you and your family a merry X’mas and a happy new year 2021. As another year comes to a close, we want to take a moment to express our deepest gratitude to …

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Non Qualified Stock Option (NSO): Basic Guide

Stock options are becoming a popular method of employee compensation. This is especially seen in startups, where cash needs to be conserved, equity compensation in the form of stock acts as a competitive recruitment tool. In this article, we take a closer look at one category of equity compensation, the non-qualified stock option. We will …

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Down Round Financing: All You Need to Know

In the startup world, financing can happen by two methods; an up round or a down round. As entrepreneurs start learning the ropes of startup funding, they become familiar with these ideas very early in the process. But what exactly are these rounds? How do they impact the reputation and operations of a startup? Is …

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Startup Funding: Is Debt or Equity Fundraising Smarter for Startups

If you are an entrepreneur, one of the biggest realizations you must have is that your business idea is only as good as its financial backing. Learning to fund a startup is part of every entrepreneur’s journey. In such a scenario, startup funding has become a specialized skill that entrepreneurs learn very early in the …

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Company Valuation: Financial Ratios By Industry

Financial ratios are the cornerstone of any company valuation. Analysts, investors, creditors, and all other lending institutions rely on these ratios to gauge a company’s footing in the business. In this article, we will explore the idea of financial ratios with a deeper insight into some of the basic types of ratios. We have also …

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KSOP Retirement Plan – All you need to know

With all the uncertainties in the market these days, many businesses struggle to keep up with their retirement savings plan as they recover from the economy. What seems so far off in the distance can be hard to grasp for the here and now. However with more time to clear the company backlog, now is …

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Google Employee Benefits: Google Stock Units (GSUs)

Employee benefits are one of the best ways to support employees in your company. And one of the most commonly used employee benefits is equity compensation. Equity compensation is non-cash pay offered to the employees, in the form of company stock, representing ownership of the company. And when an employee gets equity as compensation, it …

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Create and Share Board Resolutions on Eqvista

If you have been using Eqvista for a while now, you know that Eqvista is more than just a cap table application. It was created to help entrepreneurs make the right and most important decisions as they also keep track of all the shares in the company. What is Board Resolution? A board resolution is …

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Sweat Equity Agreement: All you need to know

A Startup is typically formed by two or more founders who come together to build on an ingenious idea. Each one specializes in a particular field and together they are a team of dynamic individuals with a shared dream. Some Founders may contribute in financial terms while others contribute intellectual property. But how do you …

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New and Improved Features for Document Management on Eqvista

If you are already on Eqvista, you may know how easy the app is to manage and track all of your company shares. We are constantly updating our platform to bring you the best experience for managing your company. That is why we have released some new features for better document management. To give you …

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Interview with Nathan Krishnan, 409a Valuation Expert, Eqvista

Today we’ve Nathan Krishnan, who recently joined the Eqvista team as a valuation analyst specialized in 409a valuations and early-stage valuations. We got a chance to have a quick chat with him to talk about his experience in the field of business valuations and many more. First of all, Welcome to Eqvista team, Nathan 🙂 …

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Exercising Employee Stock Options (ESO): Guide

For many startups, employee incentive packages have become somewhat of a sensitive topic, as companies struggle to find out the right package for their employees. When it comes to attracting highly-skilled employees and retaining your existing staff, stock options often come up. However, exercising stock options can prove to be a confusing task for new …

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How to Use Cap Table Management Software?

Unable to get out due to coronavirus? Social distancing means putting our normal day-to-day routine on hold for now, so why not take this time to learn how to make the most out of your shareholder management software?  Apart from this, several platforms provide services that provide the best accounting and take care of the …

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Update: Add or Change your Company’s Currency on Eqvista

Are you using Eqvista as your cap table software to track and manage the shares in your company? If not, it is time to do so! Eqvista is constantly growing and updating our app to make things much easier for users as they issue shares in their company. Our most recent update is that users …

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