Eqvista vs Pulley

Moving from Pulley? Don’t just switch cap table providers. Upgrade to a platform that connects equity management with 409A valuations, Eqvista Real-Time Company Valuation®, financial modeling, and private-market liquidity solutions.

Switch from Pulley with free migration, your first year of Eqvista cap table free, and a $500 credit toward your first 409A valuation.

Switch to Eqvista - Talk to Success Team

#1 409A Valuation Provider on G2 & Clutch,
Trusted by 25,000+ private companies
representing over $4 trillion in equity value

Rated 5/5 on G2

Why Do Companies Choose Eqvista Over Pulley?

Eqvista is built for companies that need more from their equity platform as they grow. Get unlimited NACVA-certified 409A valuations, real-time FMV insights through Eqvista Real-Time Company Valuation®, advanced equity modeling, and direct access to valuation and equity specialists, all with transparent, publicly listed pricing.

Complete Cap Table Management: Manage shares, options, warrants, SAFEs, KISS, convertible notes, and equity plans in real time, with advanced vesting and transaction management, all in one platform.
In-House 409A Valuations: Unlimited, audit-ready 409A valuations from NACVA-certified, CFA, and CVA analysts with lifetime audit support, starting at $990, no tier upgrade required.
Eqvista Real-Time Company Valuation®: Know your company’s fair market value at any time with AI-powered, real-time share price discovery. No waiting for a scheduled valuation cycle.
Advanced Financial Modeling & ASC 718 Support: Go beyond basic cap table management with advanced tools for ASC 718, waterfall analysis, round modeling, and complex equity scenarios. Model dilution, exit outcomes, and equity compensation requirements in one connected platform.
Controlled Liquidity Programs: Prepare for shareholder liquidity with structured programs such as Controlled Tender Offers, while maintaining control over participation, pricing, and cap table outcomes. Eqvista is also preparing for future secondary liquidity solutions.
Transparent Pricing and Dedicated Support: Every plan is publicly listed with no hidden charges. Get direct access to cap table specialists and NACVA-certified analysts.

Talk to Our Experts

	Eqvista	Pulley
Pricing	Transparent, predictable pricing designed to scale with your company: Free plan for up to 20 stakeholders, no credit card, no expiry Premium at $2/stakeholder/mont 409A valuations from $990 All pricing is publicly listed, no hidden fees	Pricing varies by plan and company needs: No free plan. Startup tier: $1,200/yr (25 stakeholders). Growth tier: $3,500/yr (40 stakeholders) required for 409A access. Commitment is required across all tiers.
Onboarding	White-glove migration from Pulley Historical securities and transactions reconstructed and validated Dedicated migration specialist from export through go-live	Concierge onboarding included across all plans. Migration experience for other platforms is not clearly documented. Onboarding quality varies by tier.
409A Valuation	Audit-ready, IRS-defensible reports In-house NACVA-certified, CFA, CVA, and IRS Enrolled Agent analysts Unlimited valuations for 12 months Can be purchased with or without our cap table platform Lifetime IRS audit support included	Available only on the Growth plan ($3,500/yr) and above, not included in the Startup tier. No unlimited valuation option, each additional valuation beyond the plan is a separate charge. Analyst certifications not publicly listed.
Real-Time Valuation	Eqvista Real-Time Company Valuation® included in 409A plan AI-powered FMV dashboard, see your share price instantly No need to wait for a formal valuation cycle Mobile App	No real-time or AI-powered valuation tool available. FMV is only accessible after completing a full 409A process, which itself requires the Growth-tier plan at $3,500/yr.
Cap Table Management	Top rated equity management platform Supports all equity types with real-time updates Advanced vesting schedules included Clean interface built for founders and CFOs, setup in minutes	Basic cap table features only on Startup tier Stakeholder limit is fixed per tier (25 on Startup, 40 on Growth) no flexibility without upgrading
Waterfall & Round Modeling	Included in all paid plans Model funding rounds, waterfall scenarios, and exit outcomes Advanced financial modeling tools built in	Basic fundraise modeler available on the Startup tier. More comprehensive round modeling and scenario planning tools require a higher-tier plan.
User Experience	Ranked #1 on G2 for 409A valuation Intuitive interface- complete tasks in minutes, not hours Fast onboarding with quicker implementation than competitors	Clean, straightforward interface suited for early-stage founders with simple cap tables. Companies with more complex equity, compliance, or reporting needs may hit feature limitations unless they upgrade to the Growth or Enterprise tier.
Customer Support	Direct phone, email, and chat access to cap table specialists Same-day response as standard Direct access to NACVA-certified valuation analysts	Concierge onboarding support provided across all plans. Ongoing post-onboarding support structure and analyst access are not publicly outlined.

Pricing
Eqvista	Transparent, predictable pricing designed to scale with your company: Free plan for up to 20 stakeholders, no credit card, no expiry Premium at $2/stakeholder/mont 409A valuations from $990 All pricing is publicly listed, no hidden fees
Pulley	Pricing varies by plan and company needs: No free plan. Startup tier: $1,200/yr (25 stakeholders). Growth tier: $3,500/yr (40 stakeholders) required for 409A access. Commitment is required across all tiers.

Onboarding
Eqvista	White-glove migration from Pulley Historical securities and transactions reconstructed and validated Dedicated migration specialist from export through go-live
Pulley	Concierge onboarding included across all plans. Migration experience for other platforms is not clearly documented. Onboarding quality varies by tier.

409A Valuation
Eqvista	Audit-ready, IRS-defensible reports In-house NACVA-certified, CFA, CVA, and IRS Enrolled Agent analysts Unlimited valuations for 12 months Can be purchased with or without our cap table platform Lifetime IRS audit support included
Pulley	Available only on the Growth plan ($3,500/yr) and above, not included in the Startup tier. No unlimited valuation option, each additional valuation beyond the plan is a separate charge. Analyst certifications not publicly listed.

Real-Time Valuation
Eqvista	Eqvista Real-Time Company Valuation® included in 409A plan AI-powered FMV dashboard, see your share price instantly No need to wait for a formal valuation cycle Mobile App
Pulley	No real-time or AI-powered valuation tool available. FMV is only accessible after completing a full 409A process, which itself requires the Growth-tier plan at $3,500/yr.

Cap Table Management
Eqvista	Top rated equity management platform Supports all equity types with real-time updates Advanced vesting schedules included Clean interface built for founders and CFOs, setup in minutes
Pulley	Basic cap table features only on Startup tier Stakeholder limit is fixed per tier (25 on Startup, 40 on Growth) no flexibility without upgrading

Waterfall & Round Modeling
Eqvista	Included in all paid plans Model funding rounds, waterfall scenarios, and exit outcomes Advanced financial modeling tools built in
Pulley	Basic fundraise modeler available on the Startup tier. More comprehensive round modeling and scenario planning tools require a higher-tier plan.

User Experience
Eqvista	Ranked #1 on G2 for 409A valuation Intuitive interface- complete tasks in minutes, not hours Fast onboarding with quicker implementation than competitors
Pulley	Clean, straightforward interface suited for early-stage founders with simple cap tables. Companies with more complex equity, compliance, or reporting needs may hit feature limitations unless they upgrade to the Growth or Enterprise tier.

Customer Support
Eqvista	Direct phone, email, and chat access to cap table specialists Same-day response as standard Direct access to NACVA-certified valuation analysts
Pulley	Concierge onboarding support provided across all plans. Ongoing post-onboarding support structure and analyst access are not publicly outlined.

Make the Switch from Pulley for Free

Switch in 3–5 business days with free white-glove migration, your first year of Eqvista cap table free, and a $500 credit toward your first 409A valuation.

Talk to Experts Now

Switching to Eqvista Is Simple

We handle the migration for you. Share your Pulley data with our team, and our migration specialists reconstruct and validate your cap table in Eqvista, preserving your ownership history and getting you ready to go live in 3–5 business days.

Step 1

Share Your Pulley Data
Export your cap table and supporting equity data from Pulley and securely share it with our migration team.

Step 2

We Rebuild & Validate Your Cap Table
Our specialists migrate your stakeholders, securities, option plans, SAFEs, vesting schedules, and historical transactions, then reconcile and validate the data.

Step 3

Review & Go Live on Eqvista
Review your reconstructed cap table with our team, confirm everything is accurate, and start managing your equity on Eqvista.

Frequently Asked Questions

Is there a special offer for companies switching from Pulley to Eqvista?

Yes. Companies moving from Pulley to Eqvista can get free white-glove migration, their first year of cap table management free, and a $500 credit toward their first 409A valuation.

How long does it take to switch from Pulley?

Most companies complete the switch to Eqvista within 3 to 5 business days. Our migration team manages the entire process of data mapping, transfer, error checking, and full cap table reconstruction, so there is nothing for you to configure manually. The majority of startups are fully live on Eqvista within a week of submitting their data.

Does Pulley offer a free plan?

No. Pulley does not offer a free plan. Their entry-level Startup tier starts at $1,200 per year, which requires an annual commitment

What does the Eqvista free plan include?

Eqvista’s free plan covers up to 20 stakeholders with no credit card required and no expiration date. It includes core cap table management, equity tracking, and share issuance at zero cost. Pulley does not offer a free plan; their minimum commitment starts at $1,200 per year for the Startup tier. When your company is ready to grow, upgrading to Eqvista Premium or 409A is straightforward.

How does Eqvista’s pricing compare to Pulley?

Eqvista’s pricing is fully transparent and publicly listed. The Premium plan is $2/stakeholder/month (for companies with fewer than 50 stakeholders), and 409A valuations start at $990 with unlimited renewals for 12 months included.

Pulley charges $1,200/year just to get started on the Startup tier with no 409A included. Accessing 409A requires upgrading to the Growth plan at $3,500/year, with no unlimited valuation option. Companies that need more than one valuation per year will pay for each additional one as a separate charge.

What data can Eqvista migrate from Pulley?

Eqvista can migrate your existing Pulley cap table, including stakeholders, shares and other securities, stock options and equity plans, SAFEs and convertible instruments, vesting schedules, and historical transactions. Our migration team reconstructs and validates the cap table before your company goes live on Eqvista.

Do I have to rebuild my cap table after leaving Pulley?

No. Eqvista provides white-glove cap table migration, so you don’t have to manually recreate your ownership history. Our team maps your Pulley data, reconstructs the cap table in Eqvista, checks it for accuracy, and works with you to validate the final setup before going live.

Can investors and lawyers access my cap table on Eqvista?

Yes. Eqvista gives you full control over who sees your cap table and at what level. You can grant secure, role-based access to investors, attorneys, board members, and any other stakeholders, each with permissions tailored to their role. Employees and shareholders get a dedicated portal to view their own equity details, including vesting schedules, share certificates, and ownership summaries, without needing to reach out to your team directly.

What if I need a 409A valuation urgently?

Eqvista’s Rapid Response (Tiger) Team handles expedited 409A requests with turnaround in as little as 1 business day, starting at $490. A dedicated analyst is assigned to your submission from the moment it comes in. To get the fastest possible delivery, have your financial statements, cap table, incorporation documents, and funding history ready before you submit. Standard turnaround for non-urgent requests is 5 to 10 business days.

What is Eqvista Real-Time Company Valuation® and does Pulley offer something similar?

Eqvista Real-Time Company Valuation® is a proprietary feature that uses AI-powered analysis to calculate and display your company’s current fair market value directly in your dashboard, updated continuously without requiring a formal valuation request. It is included in Eqvista’s 409A plan.

Pulley does not offer any equivalent feature. On Pulley, your company’s FMV is only visible after completing a full 409A process, which is available on the Growth-tier plan at $3,500/year.

Eqvista’s platform is truly a simple and easy to use one. We are now able to provide great levels of transparency to our employees, who can now access all equity related information on a single platform. This has also helped them understand the value better and take more informed decisions. The team at Eqvista also personifies service quality.

GABRIEL F.

VP Sales & Marketing

Read review
What impressed us most about Eqvista was their unwavering commitment to customer support and their thoroughness in answering our questions about the 409A valuation and process. I was also very impressed with their in-depth market research.

MAX K.

Founder & CEO

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Eqvista made what was usually a complex, legal-heavy process feel smooth and manageable. The team delivered on time, addressed complex valuation questions promptly, and remained available for clarification during the audit. They were also responsive and highly knowledgeable.

MK

MARKUS KREBBER

CEO

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Eqvista successfully delivered a 409A valuation report that was accepted by the auditors. The team was highly responsive, delivered work on time, and offered high-level customer service. Moreover, they provided thorough follow-ups and quick response times via email and virtual meetings.

RM

ROGER MCMILLAN

VP Finance

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Eqvista makes equity tracking easy and worry-free. It saves me hours, keeps our cap table accurate, and their support is quick.

AJ

ANTO J.

COO

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Eqvista vs Pulley

Why Do Companies Choose Eqvista Over Pulley?