Eqvista vs Pulley

Thinking of switching from Pulley? Learn why thousands of startups choose Eqvista, the #1 highest-rated equity management and 409A valuation platform on G2 & Clutch, built for founders who need certified valuations, real-time equity insights, and pricing that doesn’t scale against them.

#1 Equity Management Software
and 409A Valuation Provider on G2 & Clutch

G2
G2 stars G2 stars G2 stars G2 stars G2 stars
Rated 5/5 on G2

Why Do Companies Choose Eqvista Over Pulley?

Eqvista gives founders and finance leads everything they need to manage equity and stay audit-ready without locking core features behind expensive annual tiers. From a free starting plan to unlimited NACVA-certified 409A valuations and real-time FMV insights, Eqvista is built to scale with your company from day one.

  • Complete Cap Table Management: Manage all equity types with real-time updates and advanced vesting schedules on the #1 equity management platform on G2.

  • In-House 409A Valuations: Unlimited, audit-ready 409A valuations from NACVA-certified, CFA, and CVA analysts with lifetime audit support, starting at $990, no tier upgrade required.

  • Eqvista Real-Time Company Valuation®: Know your company’s fair market value at any time with AI-powered, real-time share price discovery. No waiting for a scheduled valuation cycle.

  • Advanced Equity & Financial Modeling Tools: Model funding rounds, run waterfall analysis, and stress-test exit scenarios all built into your plan.

  • Transparent Pricing and Dedicated Support: Every plan is publicly listed with no hidden charges. Get direct access to cap table specialists and NACVA-certified analysts, rated #1 for support quality on G2 and Clutch.

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Eqvista vs. Pulley: Feature Comparison

Compare Eqvista and Pulley across pricing, 409A valuations, cap table management, and support to understand which platform gives your startup the most complete equity solution for the price.

Eqvista

Pulley

Pricing
  • Free plan for up to 20 stakeholders, no credit card, no expiry
  • Premium at $2/stakeholder/mont
  • 409A valuations from $990 
  • All pricing is publicly listed, no hidden fees
  • No free plan. 
  • Startup tier: $1,200/yr (25 stakeholders).
  • Growth tier: $3,500/yr (40 stakeholders) required for 409A access. 
  • Commitment is required across all tiers.

Onboarding
  • Dedicated specialist-led setup from day one
  • White-glove cap table migration
  • Concierge onboarding included across all plans. 
  • Migration experience for other platforms is not clearly documented.
  • Onboarding quality varies by tier.

409A Valuation
  • Audit-ready, IRS-defensible reports
  • In-house NACVA-certified, CFA, CVA, and IRS Enrolled Agent analysts
  • Unlimited valuations for 12 months
  • Can be purchased with or without our cap table platform
  • Lifetime IRS audit support included
  • Available only on the Growth plan ($3,500/yr) and above, not included in the Startup tier.
  • No unlimited valuation option, each additional valuation beyond the plan is a separate charge. 
  • Analyst certifications not publicly listed.

Real-Time Valuation
  • Eqvista Real-Time Company Valuation® included in 409A and Enterprise plans
  • AI-powered FMV dashboard, see your share price instantly
  • No need to wait for a formal valuation cycle
  • Mobile App
  • No real-time or AI-powered valuation tool available. 
  • FMV is only accessible after completing a full 409A process, which itself requires the Growth-tier plan at $3,500/yr.

Cap Table Management
  • #1 rated equity management platform on G2 
  • Supports all equity types with real-time updates
  • Advanced vesting schedules included
  • Clean interface built for founders and CFOs, setup in minutes
  • Basic cap table features only on Startup tier
  • Stakeholder limit is fixed per tier (25 on Startup, 40 on Growth) no flexibility without upgrading

Waterfall & Round Modeling
  • Included in all paid plans 
  • Model funding rounds, waterfall scenarios, and exit outcomes 
  • Advanced financial modeling tools built in
  • Basic fundraise modeler available on the Startup tier. 
  • More comprehensive round modeling and scenario planning tools require a higher-tier plan.

User Experience
  • Ranked #1 on G2 for equity management and 409A valuation
  • Intuitive interface- complete tasks in minutes, not hours
  • Fast onboarding with quicker implementation than competitors
  • Clean, straightforward interface suited for early-stage founders with simple cap tables. 
  • Companies with more complex equity, compliance, or reporting needs may hit feature limitations unless they upgrade to the Growth or Enterprise tier.

Support
  • Direct phone, email, and chat access to cap table specialists
  • Same-day response as standard 
  • Direct access to NACVA-certified valuation analysts
  • Rated #1 for support quality on G2 and Clutch
  • Concierge onboarding support provided across all plans.
  • Ongoing post-onboarding support structure and analyst access are not publicly outlined.

Pricing

Eqvista
  • Free plan for up to 20 stakeholders, no credit card, no expiry
  • Premium at $2/stakeholder/mont
  • 409A valuations from $990 
  • All pricing is publicly listed, no hidden fees

Pulley
  • No free plan. 
  • Startup tier: $1,200/yr (25 stakeholders).
  • Growth tier: $3,500/yr (40 stakeholders) required for 409A access. 
  • Commitment is required across all tiers.

Onboarding

Eqvista
  • Dedicated specialist-led setup from day one
  • White-glove cap table migration

Pulley
  • Concierge onboarding included across all plans. 
  • Migration experience for other platforms is not clearly documented.
  • Onboarding quality varies by tier.

409A Valuation

Eqvista
  • Audit-ready, IRS-defensible reports
  • In-house NACVA-certified, CFA, CVA, and IRS Enrolled Agent analysts
  • Unlimited valuations for 12 months
  • Can be purchased with or without our cap table platform
  • Lifetime IRS audit support included

Pulley
  • Available only on the Growth plan ($3,500/yr) and above, not included in the Startup tier.
  • No unlimited valuation option, each additional valuation beyond the plan is a separate charge. 
  • Analyst certifications not publicly listed.

Real-Time Valuation

Eqvista
  • Eqvista Real-Time Company Valuation® included in 409A and Enterprise plans
  • AI-powered FMV dashboard, see your share price instantly
  • No need to wait for a formal valuation cycle
  • Mobile App

Pulley
  • No real-time or AI-powered valuation tool available. 
  • FMV is only accessible after completing a full 409A process, which itself requires the Growth-tier plan at $3,500/yr.

Cap Table Management

Eqvista
  • #1 rated equity management platform on G2 
  • Supports all equity types with real-time updates
  • Advanced vesting schedules included
  • Clean interface built for founders and CFOs, setup in minutes

Pulley
  • Basic cap table features only on Startup tier
  • Stakeholder limit is fixed per tier (25 on Startup, 40 on Growth) no flexibility without upgrading

Waterfall & Round Modeling

Eqvista
  • Included in all paid plans 
  • Model funding rounds, waterfall scenarios, and exit outcomes 
  • Advanced financial modeling tools built in

Pulley
  • Basic fundraise modeler available on the Startup tier. 
  • More comprehensive round modeling and scenario planning tools require a higher-tier plan.

User Experience

Eqvista
  • Ranked #1 on G2 for equity management and 409A valuation
  • Intuitive interface- complete tasks in minutes, not hours
  • Fast onboarding with quicker implementation than competitors

Pulley
  • Clean, straightforward interface suited for early-stage founders with simple cap tables. 
  • Companies with more complex equity, compliance, or reporting needs may hit feature limitations unless they upgrade to the Growth or Enterprise tier.

Support

Eqvista
  • Direct phone, email, and chat access to cap table specialists
  • Same-day response as standard 
  • Direct access to NACVA-certified valuation analysts
  • Rated #1 for support quality on G2 and Clutch

Pulley
  • Concierge onboarding support provided across all plans.
  • Ongoing post-onboarding support structure and analyst access are not publicly outlined.

Switch Your Cap Table & 409A to Eqvista

Dedicated onboarding specialists and white-glove migration from Pulley.
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Switching to Eqvista Is Simple

Moving your cap table from Pulley to Eqvista takes days, not weeks. Our migration specialists handle every step of the transition, from data transfer and validation to full cap table setup, so you never lose momentum.

STEP 1
Export Your Data
STEP 2
We Handle Everything
STEP 3
Review and Go Live

  • Eqvista’s platform is truly a simple and easy to use one. We are now able to provide great levels of transparency to our employees, who can now access all equity related information on a single platform. This has also helped them understand the value better and take more informed decisions. The team at Eqvista also personifies service quality.

    GABRIEL F.

    VP Sales & Marketing

    Read review

  • What impressed us most about Eqvista was their unwavering commitment to customer support and their thoroughness in answering our questions about the 409A valuation and process. I was also very impressed with their in-depth market research.

    MAX K.

    Founder & CEO

    Read review

  • Eqvista made what was usually a complex, legal-heavy process feel smooth and manageable. The team delivered on time, addressed complex valuation questions promptly, and remained available for clarification during the audit. They were also responsive and highly knowledgeable.
    MK

    MARKUS KREBBER

    CEO

    Read review

  • Eqvista successfully delivered a 409A valuation report that was accepted by the auditors. The team was highly responsive, delivered work on time, and offered high-level customer service. Moreover, they provided thorough follow-ups and quick response times via email and virtual meetings.
    RM

    ROGER MCMILLAN

    VP Finance

    Read review

  • Eqvista makes equity tracking easy and worry-free. It saves me hours, keeps our cap table accurate, and their support is quick.
    AJ

    ANTO J.

    COO

    Read review

Frequently Asked Questions

How long does it take to switch from Pulley?

Most companies complete the switch to Eqvista within 3 to 5 business days. Our migration team manages the entire process of data mapping, transfer, error checking, and full cap table reconstruction, so there is nothing for you to configure manually. The majority of startups are fully live on Eqvista within a week of submitting their data.

Does Pulley offer a free plan?

No. Pulley does not offer a free plan. Their entry-level Startup tier starts at $1,200 per year, which requires an annual commitment

What does the Eqvista free plan include?

Eqvista’s free plan covers up to 20 stakeholders with no credit card required and no expiration date. It includes core cap table management, equity tracking, and share issuance at zero cost. Pulley does not offer a free plan; their minimum commitment starts at $1,200 per year for the Startup tier. When your company is ready to grow, upgrading to Eqvista Premium, 409A, or Enterprise is straightforward.

How does Eqvista’s pricing compare to Pulley?

Eqvista’s pricing is fully transparent and publicly listed. The Premium plan is $2/stakeholder/month (for companies with fewer than 50 stakeholders), and 409A valuations start at $990 with unlimited renewals for 12 months included.

Pulley charges $1,200/year just to get started on the Startup tier with no 409A included. Accessing 409A requires upgrading to the Growth plan at $3,500/year, with no unlimited valuation option. Companies that need more than one valuation per year will pay for each additional one as a separate charge.

Can investors and lawyers access my cap table on Eqvista?

Yes. Eqvista gives you full control over who sees your cap table and at what level. You can grant secure, role-based access to investors, attorneys, board members, and any other stakeholders, each with permissions tailored to their role. Employees and shareholders get a dedicated portal to view their own equity details, including vesting schedules, share certificates, and ownership summaries, without needing to reach out to your team directly.

What if I need a 409A valuation urgently?

Eqvista’s Rapid Response (Tiger) Team handles expedited 409A requests with turnaround in as little as 1 business day, starting at $490. A dedicated analyst is assigned to your submission from the moment it comes in. To get the fastest possible delivery, have your financial statements, cap table, incorporation documents, and funding history ready before you submit. Standard turnaround for non-urgent requests is 5 to 10 business days.

What is Eqvista Real-Time Company Valuation® and does Pulley offer something similar?

Eqvista Real-Time Company Valuation® is a proprietary feature that uses AI-powered analysis to calculate and display your company’s current fair market value directly in your dashboard, updated continuously without requiring a formal valuation request. It is included in Eqvista’s 409A and Enterprise plans.

Pulley does not offer any equivalent feature. On Pulley, your company’s FMV is only visible after completing a full 409A process, which is available on the Growth-tier plan at $3,500/year.

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Join thousands of companies that chose Eqvista, the #1 equity management platform and top 409A valuation provider, to get more accurate valuations, smarter equity management, and scalable pricing.
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