Eqvista vs Pulley

Get the rest of your Pulley term added free and save 30% off your current Pulley invoice, plus white-glove migration at no charge in as little as 1–5 business days.

Make the move to Eqvista and get more from your equity platform, with equity management, 409A valuations, Eqvista Real-Time Company Valuation®, financial modeling, and private-market liquidity solutions.

Switch to Eqvista - Talk to Success Team

#1 409A Valuation Provider on G2 & Clutch,
Trusted by 25,000+ private companies
representing over $9 trillion in assets valued

Rated 5/5 on G2

Why Are Pulley Customers Moving to Eqvista?

With Pulley shutting down, existing customers need a new platform for managing their cap table and equity records. Eqvista combines equity management with in-house 409A valuations, real-time FMV insights, advanced equity modeling, and direct access to valuation and equity specialists.

Complete Cap Table Management: Manage shares, options, warrants, SAFEs, KISS, convertible notes, and equity plans in real time, with advanced vesting and transaction management, all in one platform.
In-House 409A Valuations: Unlimited, audit-ready 409A valuations from NACVA-certified, CFA, and CVA analysts with lifetime audit support, starting at $990, no tier upgrade required.
Eqvista Real-Time Company Valuation®: Know your company’s fair market value at any time with AI-powered, real-time share price discovery. No waiting for a scheduled valuation cycle.
Advanced Financial Modeling & ASC 718 Support: Go beyond basic cap table management with advanced tools for ASC 718, waterfall analysis, round modeling, and complex equity scenarios. Model dilution, exit outcomes, and equity compensation requirements in one connected platform.
Controlled Liquidity Programs: Prepare for shareholder liquidity with structured programs such as Controlled Tender Offers, while maintaining control over participation, pricing, and cap table outcomes. Eqvista is also preparing for future secondary liquidity solutions.
Transparent Pricing and Dedicated Support: Every plan is publicly listed with no hidden charges. Get direct access to cap table specialists and NACVA-certified analysts.

Talk to Our Experts

	Eqvista	Pulley (shutting down Dec. 8, 2026)
Pricing	Pulley customers: Remaining Pulley term added free, 30% off your current Pulley invoice, and Year-2 price lock Transparent, predictable pricing designed to scale with your company: Free plan for up to 20 stakeholders, no credit card, no expiry Premium at $2/stakeholder/mont 409A valuations from $990 All pricing is publicly listed, no hidden fees	Pricing prior to the announced shutdown: No free plan. Startup tier: $1,200/yr (25 stakeholders). Growth tier: $3,500/yr (40 stakeholders) required for 409A access. Commitment is required across all tiers.
Onboarding	White-glove migration from Pulley at no charge Migration in as little as 1–5 business days Historical securities and transactions reconstructed and validated Dedicated migration specialist from export through go-live	Concierge onboarding was included across all plans. Migration experience for other platforms was not clearly documented. Onboarding support varied by tier.
409A Valuation	Audit-ready, IRS-defensible reports In-house NACVA-certified, CFA, CVA, and IRS Enrolled Agent analysts Unlimited valuations for 12 months Can be purchased with or without our cap table platform Lifetime IRS audit support included	409A valuations were available on the Growth plan ($3,500/yr) and above, but not on the Startup tier. There was no unlimited valuation option; each additional valuation beyond the plan was a separate charge. Analyst certifications were not publicly listed.
Real-Time Valuation	Eqvista Real-Time Company Valuation® included in 409A plan AI-powered FMV dashboard, see your share price instantly No need to wait for a formal valuation cycle Mobile App	Pulley did not offer a real-time or AI-powered valuation tool. FMV was available after completing a full 409A process, which required the Growth plan.
Cap Table Management	Top rated equity management platform Supports all equity types with real-time updates Advanced vesting schedules included Clean interface built for founders and CFOs, setup in minutes	The Startup tier included basic cap table features. Stakeholder limits were fixed by tier (25 on Startup and 40 on Growth), requiring an upgrade as the company grew beyond those limits.
Waterfall & Round Modeling	Included in all paid plans Model funding rounds, waterfall scenarios, and exit outcomes Advanced financial modeling tools built in	A basic fundraise modeler was available on the Startup tier. More comprehensive round modeling and scenario planning tools required a higher-tier plan.
User Experience	Ranked #1 on G2 for 409A valuation Intuitive interface- complete tasks in minutes, not hours Fast onboarding with quicker implementation than competitors	Clean, straightforward interface designed for early-stage founders with simple cap tables. Companies with more complex equity, compliance, or reporting needs could require higher-tier features.
Customer Support	Direct phone, email, and chat access to cap table specialists Same-day response as standard Direct access to NACVA-certified valuation analysts	Concierge onboarding support was provided across all plans. Ongoing post-onboarding support structure and analyst access were not publicly outlined.

Pricing
Eqvista	Pulley customers: Remaining Pulley term added free, 30% off your current Pulley invoice, and Year-2 price lock Transparent, predictable pricing designed to scale with your company: Free plan for up to 20 stakeholders, no credit card, no expiry Premium at $2/stakeholder/mont 409A valuations from $990 All pricing is publicly listed, no hidden fees
Pulley (shutting down Dec. 8, 2026)	Pricing prior to the announced shutdown: No free plan. Startup tier: $1,200/yr (25 stakeholders). Growth tier: $3,500/yr (40 stakeholders) required for 409A access. Commitment is required across all tiers.

Onboarding
Eqvista	White-glove migration from Pulley at no charge Migration in as little as 1–5 business days Historical securities and transactions reconstructed and validated Dedicated migration specialist from export through go-live
Pulley (shutting down Dec. 8, 2026)	Concierge onboarding was included across all plans. Migration experience for other platforms was not clearly documented. Onboarding support varied by tier.

409A Valuation
Eqvista	Audit-ready, IRS-defensible reports In-house NACVA-certified, CFA, CVA, and IRS Enrolled Agent analysts Unlimited valuations for 12 months Can be purchased with or without our cap table platform Lifetime IRS audit support included
Pulley (shutting down Dec. 8, 2026)	409A valuations were available on the Growth plan ($3,500/yr) and above, but not on the Startup tier. There was no unlimited valuation option; each additional valuation beyond the plan was a separate charge. Analyst certifications were not publicly listed.

Real-Time Valuation
Eqvista	Eqvista Real-Time Company Valuation® included in 409A plan AI-powered FMV dashboard, see your share price instantly No need to wait for a formal valuation cycle Mobile App
Pulley (shutting down Dec. 8, 2026)	Pulley did not offer a real-time or AI-powered valuation tool. FMV was available after completing a full 409A process, which required the Growth plan.

Cap Table Management
Eqvista	Top rated equity management platform Supports all equity types with real-time updates Advanced vesting schedules included Clean interface built for founders and CFOs, setup in minutes
Pulley (shutting down Dec. 8, 2026)	The Startup tier included basic cap table features. Stakeholder limits were fixed by tier (25 on Startup and 40 on Growth), requiring an upgrade as the company grew beyond those limits.

Waterfall & Round Modeling
Eqvista	Included in all paid plans Model funding rounds, waterfall scenarios, and exit outcomes Advanced financial modeling tools built in
Pulley (shutting down Dec. 8, 2026)	A basic fundraise modeler was available on the Startup tier. More comprehensive round modeling and scenario planning tools required a higher-tier plan.

User Experience
Eqvista	Ranked #1 on G2 for 409A valuation Intuitive interface- complete tasks in minutes, not hours Fast onboarding with quicker implementation than competitors
Pulley (shutting down Dec. 8, 2026)	Clean, straightforward interface designed for early-stage founders with simple cap tables. Companies with more complex equity, compliance, or reporting needs could require higher-tier features.

Customer Support
Eqvista	Direct phone, email, and chat access to cap table specialists Same-day response as standard Direct access to NACVA-certified valuation analysts
Pulley (shutting down Dec. 8, 2026)	Concierge onboarding support was provided across all plans. Ongoing post-onboarding support structure and analyst access were not publicly outlined.

Ready to move from Pulley?

Get the rest of your Pulley term added free, save 30% off your current Pulley invoice, and get white-glove migration at no charge.

Talk to Experts Now

Switching to Eqvista Is Simple

We handle the migration for you at no charge. Share your Pulley data with our team, and your dedicated migration specialist will reconstruct and validate your cap table in Eqvista, preserving your ownership history and getting you ready to go live in as little as 1–5 business days.

Step 1

Share Your Pulley Data
Export your cap table and supporting equity data from Pulley and securely share it with our migration team.

Step 2

We Rebuild & Validate Your Cap Table
Our specialists migrate your stakeholders, securities, option plans, SAFEs, vesting schedules, and historical transactions, then reconcile and validate the data.

Step 3

Review & Go Live on Eqvista
Review your reconstructed cap table with our team, confirm everything is accurate, and start managing your equity on Eqvista.

Frequently Asked Questions

Is there a special offer for companies switching from Pulley to Eqvista?

Yes. Pulley customers switching to Eqvista can get the rest of their Pulley term added free, save 30% off their current Pulley invoice, and receive a Year-2 price lockHow long does it take to switch from Pulley?

Pulley migrations can be completed in as little as 1–5 business days. Your dedicated migration specialist handles data mapping, transfer, error checking, and cap table reconstruction, so there is nothing for you to configure manually. The exact timeline depends on the complexity of your cap table and the completeness of the data provided.

When is Pulley shutting down?

Pulley has announced that it will cease all operations and services on December 8, 2026. Pulley has partnered with Carta to offer eligible customers an assisted transition, but existing customers can choose another cap table provider, including Eqvista.

What does the Eqvista free plan include?

Eqvista’s free plan covers up to 20 stakeholders with no credit card required and no expiration date. It includes core cap table management, equity tracking, and share issuance at zero cost. Pulley does not offer a free plan; their minimum commitment starts at $1,200 per year for the Startup tier. When your company is ready to grow, upgrading to Eqvista Premium or 409A is straightforward.

How does Eqvista’s pricing compare to Pulley?

Pulley customers switching to Eqvista can get the rest of their Pulley term added free, save 30% off their current Pulley invoice, and receive a Year-2 price lock. Eqvista’s pricing is transparent and publicly listed. The Premium plan starts at $2 per stakeholder per month for companies with fewer than 50 stakeholders, while 409A valuation plans start at $990.

Before announcing its shutdown, Pulley’s Startup plan started at $1,200 per year, while its Growth plan started at $3,500 per year and included access to 409A valuations. Pulley has since announced that it will cease operations on December 8, 2026, so these former plans should not be considered an ongoing alternative to Eqvista.

What data can Eqvista migrate from Pulley?

Eqvista can migrate your existing Pulley cap table, including stakeholders, shares and other securities, stock options and equity plans, SAFEs and convertible instruments, vesting schedules, and historical transactions. Our migration team reconstructs and validates the cap table before your company goes live on Eqvista.

Do I have to rebuild my cap table after leaving Pulley?

No. Eqvista provides white-glove cap table migration, so you don’t have to manually recreate your ownership history. Our team maps your Pulley data, reconstructs the cap table in Eqvista, checks it for accuracy, and works with you to validate the final setup before going live.

Can investors and lawyers access my cap table on Eqvista?

Yes. Eqvista gives you full control over who sees your cap table and at what level. You can grant secure, role-based access to investors, attorneys, board members, and any other stakeholders, each with permissions tailored to their role. Employees and shareholders get a dedicated portal to view their own equity details, including vesting schedules, share certificates, and ownership summaries, without needing to reach out to your team directly.

What if I need a 409A valuation urgently?

Eqvista’s Rapid Response (Tiger) Team handles expedited 409A requests with turnaround in as little as 1 business day, starting at $490. A dedicated analyst is assigned to your submission from the moment it comes in. To get the fastest possible delivery, have your financial statements, cap table, incorporation documents, and funding history ready before you submit. Standard turnaround for non-urgent requests is 5 to 10 business days.

What is Eqvista Real-Time Company Valuation® and does Pulley offer something similar?

Eqvista Real-Time Company Valuation® provides ongoing estimates of your company’s fair market value using AI/ML-powered analysis, company financials, market data, and expert oversight. It gives companies a way to monitor changes in valuation between formal 409A valuations and better understand how company and market developments may affect their value.

Pulley did not offer an equivalent real-time valuation feature. Its FMV was available through the 409A valuation process rather than through an ongoing valuation tool.

Eqvista’s platform is truly a simple and easy to use one. We are now able to provide great levels of transparency to our employees, who can now access all equity related information on a single platform. This has also helped them understand the value better and take more informed decisions. The team at Eqvista also personifies service quality.

GABRIEL F.

VP Sales & Marketing

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What impressed us most about Eqvista was their unwavering commitment to customer support and their thoroughness in answering our questions about the 409A valuation and process. I was also very impressed with their in-depth market research.

MAX K.

Founder & CEO

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Eqvista made what was usually a complex, legal-heavy process feel smooth and manageable. The team delivered on time, addressed complex valuation questions promptly, and remained available for clarification during the audit. They were also responsive and highly knowledgeable.

MK

MARKUS KREBBER

CEO

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Eqvista successfully delivered a 409A valuation report that was accepted by the auditors. The team was highly responsive, delivered work on time, and offered high-level customer service. Moreover, they provided thorough follow-ups and quick response times via email and virtual meetings.

RM

ROGER MCMILLAN

VP Finance

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Eqvista makes equity tracking easy and worry-free. It saves me hours, keeps our cap table accurate, and their support is quick.

AJ

ANTO J.

COO

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Eqvista vs Pulley

Why Are Pulley Customers Moving to Eqvista?