Sarath C P

Sarath C P

Strategist - Digital Marketing

Sarath brings over a decade of SEO and content marketing experience to Eqvista, where he's responsible for driving organic visibility and building the company's social media presence in the competitive equity management space. He translates complex equity management concepts into content that founders and finance teams can actually use and, more importantly, can actually find when they're searching online for solutions.

Adapting to shifting search algorithms and market trends, Sarath has watched SEO evolve from keyword hacks to intent-led strategies that build real authority. He brings that perspective into equity management, where the real challenge isn’t just software—it’s trust, education, and clear communication around terms . Founders rarely ignore these concepts because no one explains what is actually at stake. His work closes that gap, showing startups how the right guidance and professional oversight can protect millions in equity and keep them confidently compliant.

Latest from Sarath

Best Valuation Software for Your Business

In recent years, the involvement of technology in the business world has increased dramatically. Whether this is to make everyday tasks more efficient or to provide a better service, the need for the use of technology has been constant. One of the ways in which technology has had such an impact is through the creation …

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Post-Termination Option Exercise Window

Options refer to a type of equity award in which an employee is granted the right to buy a certain number of shares in the company at a predetermined price within a certain time frame. Typically, employees are not obligated to exercise their options. As we know, layoffs and terminations are part and parcel of …

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What is Incorporation and Why is it Important for Business?

Incorporation is the act of establishing a new business as a separate legal entity. Basically, it is a legal process in order to form a corporate entity or a company. You might be wondering why you would ever want to incorporate a business. Well, an incorporated business has a separate legal identity from its owners …

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Key Differences Between Regular and Advisory Shares

With the diversification of the marketplace, there are a wide variety of options available to investors. Corporations are constantly under pressure to develop new and innovative ways to fund their operations in this competitive environment. As such, companies may be required to issue multiple classes of equities in order to facilitate their operations. In this …

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Par Value vs Fair Value: Everything you should know

The terms “par value” and “fair value” are often confused with one another, and it’s important to understand the difference between the two. Stock markets around the globe are constantly fluctuating, and it is crucial that you understand the terms associated with the financial sector in order to strategize, improve, and function within it. The …

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SaaS Valuations: 7 Metrics Every SaaS Company Should Know

When it comes to analyzing and selling their SaaS business, many companies struggle. This unique SaaS business strategy makes the SaaS valuation extremely different from that of traditional enterprises. There are many variables and multiples to consider when it comes to SaaS companies; this article will help you understand them all. SaaS Company Valuation SaaS …

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Why Do Businesses Need A Limited Partnership Agreement?

Every business owner dreams of seeing their business grow, or even unicorn startups, firms, companies, and corporations do dream of such before their business becomes a unicorn. These business owners are open to any partnership, especially limited partnerships aiming to grow the business to execute its potential and their partnerships by limited partners. As a …

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Stripe IPO and what it means for the fintech industry

With the rise in fintech companies and the disruption of traditional financial systems, online payments are shaping the future of the financial industry. According to statistics, the global fintech market size was valued at $110.57 billion back in 2020, while it is projected to reach $698.48 billion by 2030, thus growing at a CAGR of …

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Microsoft Employee Compensation (RSUs/ESPPs)

Employee compensation is a key component of any business. Microsoft is one of the most competitive companies in the world, and it strives to offer employees competitive compensation as well. Restricted stock units (RSUs) and Employee stock purchase plans (ESPPs) are two of the important tools of employee compensation that help Microsoft match employee talent …

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Alternative Minimum Tax (AMT):Everything you should know

The AMT (alternative minimum tax) is an additional tax system that calculates the tax liability twice. The AMT was introduced as a part to enforce the belief that all taxpayers should pay a minimum share of their income to the federal government, regardless of whether they have many deductions or not. The purpose of AMT …

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What is Golden Parachute payment and taxes?

Golden parachutes are expensive severance provisions written into senior executives’ contracts that recompense them if they are fired. Golden parachutes may include continued insurance and pension benefits in addition to signing bonuses and stock rewards. If a business executive is forced to leave a company due to a merger, acquisition, or takeover, a golden parachute …

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What is Rule 701 and how can it help startup founders?

The majority of companies use Rule 701 to distribute employee stock. It’s a federal exception that permits private corporations to give workers up to $10 million in stock without having to make lengthy disclosures. Startups and small businesses who wish to issue stock but can’t afford pricey accountants or attorneys would benefit from Rule 701. …

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What is section 280G? When does it apply?

Section 280G was enacted to protect shareholders’ interests by prohibiting companies from making excessive payments to unqualified individuals when control of a corporation changes hands. Only public and private corporations are covered under Section 280G. It does not apply to partnerships taxed as S-Corps, Partnerships, or LLCs. Golden parachute payments are both limited in amount …

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5 Important Things to Consider After Converting LLC to C-Corp

There are numerous reasons to consider turning your LLC into a corporation, ranging from simplifying stock compensation to cutting taxes. While a limited liability corporation (LLC) form may work for your firm at first, it may not work for you in the long run. Operating as an LLC may, over time, prove to be a …

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Successful Bootstrapped Startups that got Acquired

Bootstrapping is likely to be found in almost any successful company’s history. Before taking venture money or other types of outside financing, many of these enterprises are totally self-funded. Entrepreneurs who started their companies from the bottom up are a rare breed. To start a business and carry it through to completion, you’ll need a …

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What does every founder need to know about ASC 718 reports?

In the United States, your financials are audited to ensure they comply with GAAP (Generally Accepted Accounting Principles) requirements. Financials that are clean, audited, and compliant make scaling to subsequent stages simpler. They assist you in completing due diligence and closing finance. ASC 718 is the stock-based reporting standard that every founder needs to know …

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Why is the $100K ISO limit important for startups?

Have you ever completed your tax return and been surprised by the amount of taxes you owe the IRS compared to what you expected? It’s possible that you’re unaware of how tax regulations affect you and your income. To avoid this from happening again, it’s crucial to understand the ISO 100K regulation, especially if you’ve …

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Amazon Restricted Stock Units (RSU) and How are they taxed?

Amazon’s corporate compensation package includes restricted stock units (RSUs), which provide employees with an ownership stake in the company. RSUs, on the other hand, differ from stock options and restricted stock, particularly in terms of taxation. Let’s take a closer look at RSUs and how you may make the most of this component of your …

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Election 83(b) for Startups: Overview and Benefits

A person, such as a startup founder or employee, might opt to include the fair market value of property connected to the performance of services as income under section 83 (b). The election simply permits a person to choose to be taxed when the property is received rather than when it is completely vested. In …

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Get Your Business Valuation and Other IRS Filing From Eqvista

Business valuation is an estimate of the worth of a company’s assets in an effort to ascertain the value of a company. Get the correct valuation of your business and other IRS filing from Eqvista with an assured value and accurate calculation. Business Valuation and IRS Filing  In short, a business valuation is the process …

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