A few years ago, I kept coming back to one frustrating thought:
Why do private company founders, employees, and shareholders have to wait an entire year, sometimes longer, just to get a PDF telling them what their equity is worth?
That felt broken to me. So we decided to fix it.
When we started building Eqvista Real-Time Company Valuation®, our goal was straightforward: reach $1T in private company value monitored in real time by 2026.
We hit that goal. Then we pushed further. Today, Eqvista is continuously valuing $6.2T across 25,000 private companies.
I’m genuinely proud of that number, but what matters more to me is why it matters.
The Problem Nobody Talks About Enough
Private company equity is one of the most powerful assets in the world, but for most shareholders, employees, and even founders, it’s still incredibly hard to understand what that equity is actually worth today.
Think about it this way:
Public companies have stock tickers. Private companies have guesses, old funding rounds, and static reports.
That gap is huge. And frankly, it’s unfair to everyone involved, especially the employees who took a bet on a company and accepted equity as part of their compensation.
We built Real-Time Valuation to help private companies tell their stock price story with actual data. Not just for compliance. Not just for 409A. But for fundraising, employee equity, investor updates, debt financing, and now secondary liquidity.
So, What’s Next? The Secondary Marketplace.
The next step for us is the secondary marketplace, and our first product there is the Controlled Tender Offer.
Here’s the simple version of what that means:
We want to help private companies give their employees, investors, and shareholders a way to sell their shares without the company losing control of pricing, participation, or the cap table.
That last part is critical. One of the biggest fears founders have around secondary liquidity is losing the narrative. Who’s buying? At what price? What does that do to our cap table?
The Controlled Tender Offer keeps the company in the driver’s seat.
Why Real-Time Valuation Makes This Possible
This is where Real-Time Valuation becomes especially important. Secondary markets don’t just need more buyers and sellers, they need better pricing infrastructure. Without a clear valuation reference point, secondary prices are driven by aggressive buyer discounts, prior financing rounds, rumors, or one-off negotiations.
That’s a mess for everyone.
With Real-Time Valuation, companies can set a more defensible price, explain the valuation story to shareholders, give sellers better context, and give buyers more confidence. It creates a single clear pricing framework before liquidity forms, rather than letting the market guess after the fact.
The Missing Layer
Our goal is not just to create another secondary marketplace. We want to help companies control their valuation story, explain their stock price to shareholders, and bring real structure to private market liquidity.
When I look at how far we’ve come, the path feels clear:
We started with cap tables. We expanded into valuations. Now we’re connecting valuation to liquidity.
With $6.2T across 25,000 companies, we’re building the pricing layer that can genuinely support the future of private market secondaries.
Because here’s the truth, before private markets can become truly liquid, they need one thing first: real price discovery.
That’s what we’re here to build.
