Sarath C P

Sarath C P

Strategist - Digital Marketing

Sarath brings over a decade of SEO and content marketing experience to Eqvista, where he's responsible for driving organic visibility and building the company's social media presence in the competitive equity management space. He translates complex equity management concepts into content that founders and finance teams can actually use and, more importantly, can actually find when they're searching online for solutions.

Adapting to shifting search algorithms and market trends, Sarath has watched SEO evolve from keyword hacks to intent-led strategies that build real authority. He brings that perspective into equity management, where the real challenge isn’t just software—it’s trust, education, and clear communication around terms . Founders rarely ignore these concepts because no one explains what is actually at stake. His work closes that gap, showing startups how the right guidance and professional oversight can protect millions in equity and keep them confidently compliant.

Latest from Sarath

SAFE/Convertible Note vs Priced Round

Funding rounds or investments in privately held companies often raise whether the company should use a SAFE and convertible note or priced equity rounds. Each option has unique effects, demanding careful analysis. SAFE notes are popular among startups and similar to stock options, as convertible notes are debt instruments with the right to convert into …

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Angel Investors vs. Venture Capitalists: Pros and Cons for Startup Founders

As the visionary behind a burgeoning enterprise, securing capital is likely top of mind. After all, it’s a critical component of bringing your business to life. In today’s world, we are fortunate to have an excess of options at our disposal, unlike in the past. Angel investors and venture capitalists are two distinct types of …

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Pros and Cons of Pay to Play in Venture Capital

A pay-to-play clause in a venture capital term sheet mandates that current investors participate in any upcoming funding rounds. This will specify a company’s valuation reset (often at a significantly lower value) and require each participating venture capitalist to invest pro rata. This article highlights the alternative structures of pay-to-play, the pros and cons of …

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How Do Startups Raise Capital?

Let’s say you’re launching a new company. You’re determined, passionate, and equipped with a brilliant action plan. Have you ever considered the cost of putting your plans into action? Investment cash is necessary for the launch of every firm, no matter how little. Access to capital gives your company projects a solid foundation, facilitating their …

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All You Need to Know About Partnership Buyouts

Partnership buyout financing is difficult to arrange for small and medium-sized firms that have never done so before. It is sometimes the last unavoidable resort to make a business work. There are several reasons why a buyout happens: the partner may be retiring voluntarily, or the conflict between the partners began affecting business operations. Keeping …

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Steps in Calculating Internal Rate of Return (IRR)

Launching and growing a business is important for startups, entrepreneurs, and early-stage investors. Knowing how to measure the success and profitability of their ventures is essential. A financial metric that provides practical insights into evaluating the efficiency and growth potential of investments is the consideration of the timing and magnitude of cash flows over time. …

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How Does Sweat Equity Taxation Work?

Sweat equity is the exchange of labor for stock or a stake in the business. If you have any doubts, taxes are always due on sweat equity when you receive it or offer it, and you need to account for sweat equity taxation. Sweat equity is a valuable instrument that you may utilize to aid …

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How does Section 1202 benefit angel investors with 100% capital gain exclusion?

The IRS code Section 1202 is among the most significant advancements for startups in a long time, yet relatively few angel investors and business owners are aware of it. It may be a fantastic opportunity for angel investors and startups to develop their businesses. Tech entrepreneurs are issuing qualifying small company stock to grab the …

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Key Terms of Convertible Notes and SAFEs

SAFE and convertible notes are great choices accessible to startups needing pre-seed or seed capital. Startups use Convertible instruments to raise financing. Choosing the right one will depend on how well you grasp the Convertible and SAFE note terms and which suits your business better. Convertible notes and SAFEs are the same instruments, differing in …

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How to Take Advantage of the 83(b) Election Tax Strategy?

Knowing the tax law and its different provisions is one approach to preventing paying too much in taxes. 83(b) election tax strategy to assist you in reducing the tax burden for employees or firms. Suppose you are a startup founder or employee and you get restricted stock awards (RSA) or options as part of your …

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How to Value a Buyout of a Business Partner?

It is not uncommon for a business owner or director will buy out a business partner to let them go from the business. For many companies, buying out a partner is a standard practice because they may need a partner early on in the business, and once it’s up and running, they don’t need their …

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Top 10 Pre-Seed Funded Startups in Q2 2023

The pre-seed stage is a critical time for startups, as they work to validate their ideas and secure early funding. These top 10 pre-seed funded startups of Q2 2023 have shown great potential in their respective industries, and are poised to disrupt their markets with their innovative solutions. Top 10 Startups of Q2 2023 (Pre-Seed …

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AI Valuation Craze: Unveiling the Latest Trends Shaping the AI Landscape

Artificial intelligence (AI) was once a part of science fiction but is now a realistic possibility. It is an ever-present fact of life that shapes our experiences. AI has grown pervasive in our online experiences, powering everything from conversational voice assistants to tailored product suggestions. As we explore the current developments in AI Landscape, we …

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Difference Between ESOP vs. Sweat Equity

Sweat equity is a non-monetary contribution made by individuals or founders to the company. Startups and business owners who are short on cash usually use sweat equity to fund their ventures. Whereas An ESOP or Employee stock ownership plan is a benefit plan that provides employees with a financial stake in the firm via the …

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Why Fintech Mergers and Acquisitions Are On The Rise?

The world of finance has changed due to the digital ecosystem. Mergers and acquisitions have significantly increased as part of the trend of collaboration and partnerships that have evolved during this shift. Several factors have contributed to this. Technology advancement has been the key factor. The cost of converting legacy systems to digitally-native platforms has …

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Everything to Know About Portfolio Management in VC

The process of gathering, measuring, monitoring, and tracking crucial performance measures across the portfolio companies and active funds is known as portfolio management in the context of Venture Capital firms. Such precautions also guarantee that the capital is not exposed to undue market risk. The basis of the entire process is the ability to make …

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Emerging Managers in VC

New businesses with growth potential require a certain level of investment. Wealthy investors choose to put their money into these types of companies with the goal of long-term growth. The investors are referred to as venture capitalists, and this capital is known as venture capital. Venture Capital Fund Managers who have raised typically less than …

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Premium Subscription Benefit: Complimentary Cap Table Audit

The cap table stands as a financial blueprint of the company stating the details of the ownership within the organization. Accurate cap table management is the backbone of effective corporate governance, as the cap table assists in making informed decisions and sound strategies. However, ensuring the accuracy and integrity of this crucial document is not …

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Stock Appreciation Rights: Everything you need to know

Employees who have stock appreciation rights (SARs), which are given out when the market value of the company’s shares rises over the option exercise price, earn deferred incentive pay. Given that it grants the bearer the right to collect a sum of money equal to the surplus of the given shares’ market value over a …

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Upgrade to Premium: Access Complimentary Cap Table Onboarding Services

Eqvista’s cap table management platform is a dynamic solution that empowers businesses to navigate the complexities of equity tracking. Operating at the crossroads of technology and finance,Eqvista offers an intuitive process to create, update and maintain cap tables.  Managing a Company’s Cap Table Accurately and Efficiently A thoroughly maintained cap table is a startup’s guiding …

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