Sarath C P

Sarath C P

Strategist - Digital Marketing

Sarath brings over a decade of SEO and content marketing experience to Eqvista, where he's responsible for driving organic visibility and building the company's social media presence in the competitive equity management space. He translates complex equity management concepts into content that founders and finance teams can actually use and, more importantly, can actually find when they're searching online for solutions.

Adapting to shifting search algorithms and market trends, Sarath has watched SEO evolve from keyword hacks to intent-led strategies that build real authority. He brings that perspective into equity management, where the real challenge isn’t just software—it’s trust, education, and clear communication around terms . Founders rarely ignore these concepts because no one explains what is actually at stake. His work closes that gap, showing startups how the right guidance and professional oversight can protect millions in equity and keep them confidently compliant.

Latest from Sarath

Rise of the SaaS Marketplace: What It Is and Why It Matters?

The concept of “Software as a Service” (SaaS) dates back to the floppy drives and Windows 98 era. However, in the last 30 years, SaaS has expanded exceptionally. SaaS has to reinvent itself by merging its marketplace capabilities, and businesses need to use SaaS-enabled markets (SEMs) for growth, client acquisition, and competitive advantage. According to …

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Top Funded Startups in October 2023 (Pre-Seed, Seed, Series A and Angel Invested)

Startup capital is crucial for businesses at every point of their development. The subsequent allocation of these funds depends upon the development stage of each company’s business plan and its unique circumstances.  Top Pre-Seed Funded Startups in October 2023 When a business is pre-seed, it works hard to prove its concepts and get early investment. …

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Mobile App Valuation: How to Value an App in 2024?

The mobile app industry has witnessed significant growth in recent years, with businesses of all sizes investing in development to expand their reach and increase their ROI. Mobile app valuation is a crucial step for owners to assess the performance and potential of their applications. Mobile App Valuation  Valuing your mobile app is important when …

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Beyond Salaries: Crafting the Perfect Compensation Plan for Your Team

Attracting and maintaining top personnel is an ongoing issue for firms to maintain a competitive edge in today’s business world. Businesses must use an integrated approach consistent with their corporate culture, beliefs, and goals to establish a comprehensive pay plan that attracts their team members.  This article provides insight into designing the perfect compensation plan, …

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Interview with Shilki Eesha: Head of Operations and Compliance at Cheqly

Welcome to the Employee Spotlight Series. In this edition, we’ve Shilki Eesha, the Head of Operations and Compliance at Cheqly, a cutting-edge neobank dedicated to empowering startups and SMEs. As an integral part of the Cheqly team, Shilki has played a pivotal role in redefining how businesses handle their banking and finances, with a strong …

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Single-Trigger vs. Double-Trigger: Which is Right for Your Employees?

Determining employee incentives and the overall reward structure relies on decisions regarding employee equity compensation, such as vesting and triggering mechanisms. The single-trigger and double-trigger systems represent two approaches used in this situation. Each system provides distinct advantages and disadvantages, and the choice depends on various criteria, such as business culture, staff retention goals, and …

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SAFE/Convertible Note vs Priced Round

Funding rounds or investments in privately held companies often raise whether the company should use a SAFE and convertible note or priced equity rounds. Each option has unique effects, demanding careful analysis. SAFE notes are popular among startups and similar to stock options, as convertible notes are debt instruments with the right to convert into …

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Angel Investors vs. Venture Capitalists: Pros and Cons for Startup Founders

As the visionary behind a burgeoning enterprise, securing capital is likely top of mind. After all, it’s a critical component of bringing your business to life. In today’s world, we are fortunate to have an excess of options at our disposal, unlike in the past. Angel investors and venture capitalists are two distinct types of …

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Pros and Cons of Pay to Play in Venture Capital

A pay-to-play clause in a venture capital term sheet mandates that current investors participate in any upcoming funding rounds. This will specify a company’s valuation reset (often at a significantly lower value) and require each participating venture capitalist to invest pro rata. This article highlights the alternative structures of pay-to-play, the pros and cons of …

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How Do Startups Raise Capital?

Let’s say you’re launching a new company. You’re determined, passionate, and equipped with a brilliant action plan. Have you ever considered the cost of putting your plans into action? Investment cash is necessary for the launch of every firm, no matter how little. Access to capital gives your company projects a solid foundation, facilitating their …

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All You Need to Know About Partnership Buyouts

Partnership buyout financing is difficult to arrange for small and medium-sized firms that have never done so before. It is sometimes the last unavoidable resort to make a business work. There are several reasons why a buyout happens: the partner may be retiring voluntarily, or the conflict between the partners began affecting business operations. Keeping …

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Steps in Calculating Internal Rate of Return (IRR)

Launching and growing a business is important for startups, entrepreneurs, and early-stage investors. Knowing how to measure the success and profitability of their ventures is essential. A financial metric that provides practical insights into evaluating the efficiency and growth potential of investments is the consideration of the timing and magnitude of cash flows over time. …

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How Does Sweat Equity Taxation Work?

Sweat equity is the exchange of labor for stock or a stake in the business. If you have any doubts, taxes are always due on sweat equity when you receive it or offer it, and you need to account for sweat equity taxation. Sweat equity is a valuable instrument that you may utilize to aid …

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How does Section 1202 benefit angel investors with 100% capital gain exclusion?

The IRS code Section 1202 is among the most significant advancements for startups in a long time, yet relatively few angel investors and business owners are aware of it. It may be a fantastic opportunity for angel investors and startups to develop their businesses. Tech entrepreneurs are issuing qualifying small company stock to grab the …

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Key Terms of Convertible Notes and SAFEs

SAFE and convertible notes are great choices accessible to startups needing pre-seed or seed capital. Startups use Convertible instruments to raise financing. Choosing the right one will depend on how well you grasp the Convertible and SAFE note terms and which suits your business better. Convertible notes and SAFEs are the same instruments, differing in …

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How to Take Advantage of the 83(b) Election Tax Strategy?

Knowing the tax law and its different provisions is one approach to preventing paying too much in taxes. 83(b) election tax strategy to assist you in reducing the tax burden for employees or firms. Suppose you are a startup founder or employee and you get restricted stock awards (RSA) or options as part of your …

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How to Value a Buyout of a Business Partner?

It is not uncommon for a business owner or director will buy out a business partner to let them go from the business. For many companies, buying out a partner is a standard practice because they may need a partner early on in the business, and once it’s up and running, they don’t need their …

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Top 10 Pre-Seed Funded Startups in Q2 2023

The pre-seed stage is a critical time for startups, as they work to validate their ideas and secure early funding. These top 10 pre-seed funded startups of Q2 2023 have shown great potential in their respective industries, and are poised to disrupt their markets with their innovative solutions. Top 10 Startups of Q2 2023 (Pre-Seed …

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AI Valuation Craze: Unveiling the Latest Trends Shaping the AI Landscape

Artificial intelligence (AI) was once a part of science fiction but is now a realistic possibility. It is an ever-present fact of life that shapes our experiences. AI has grown pervasive in our online experiences, powering everything from conversational voice assistants to tailored product suggestions. As we explore the current developments in AI Landscape, we …

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