Rise of the SaaS Marketplace: What It Is and Why It Matters?
The concept of “Software as a Service” (SaaS) dates back to the floppy drives and Windows 98 era. However, in the last 30 years, SaaS has expanded exceptionally. SaaS has to reinvent itself by merging its marketplace capabilities, and businesses need to use SaaS-enabled markets (SEMs) for growth, client acquisition, and competitive advantage. According to … Continued
