Why PPA Matters More Than Just Day 1 Accounting: Earnings, KPIs, and Investor Perception
Many acquirers treat purchase price allocation (PPA) as a tick-box exercise. In reality, PPA shapes reported earnings, key performance indicators (KPIs), and investor narratives for years. When you allocate purchase price across identifiable assets and liabilities on the acquisition date, your decisions effectively determine amortization schedules, impairment risk exposure, deferred tax bases, and even exposure …