How can Education or EdTech Companies manage a 409a valuation?

Here is a summary of the 409a valuations for education and Edtech companies performed by Eqvista.

Starting a business means giving your business value. You need to show a good valuation to your investors to keep them happy. Especially if you have an edtech company, it is of utmost importance to come up with your valuation. With the rise of the Edtech industry, accurate 409a valuations become important when giving shares to your employees and future investors. In that case, this article will teach you how to value an edtech company and edtech company valuation factors that can help you create a better deal.

Education or EdTech Company 409a valuations by the numbers

Here is a summary of the 409a valuations for education and Edtech companies performed by Eqvista. These average figures were obtained from public markets, private markets, and our 409a valuations.

EdTech Company 409a valuations

409a Valuation for Education or EdTech Companies

A large number of the articles published online would want you to believe that EdTech is nothing new. Still, it is an unknown term for many. EdTech ecosystem is the deployment of technology to assist education delivery. To break it down, think of a conventional computer lab in the 90s; it is also qualified to be called EdTech. With the Industrial revolution, smartphones have more gigabytes than the 90’s computers. With such a massive technology change, there has to be a change in the education industry and its delivery methods. One of the benefits of these changes is an education app for kids and organizations.

The EdTech business has also shaped up to be fruitful for innovators and attractive for investors models of companies over the years. To observe its promising growth, it is one of the few industries that could survive this COVID-19 pandemic. Let us read more about the EdTech industry and a 409a Valuation for these companies.

EdTech industry introduction

The act of using IT devices to make a captivating, comprehensive, and individualized learning experience is EdTech. The present classrooms have moved past the workstations that were once the standard and are currently tech-infused with tablets, intelligent online courses, and even robots that can take notes and record addresses for students.

This introduction of edtech tools transforms classrooms in multiple ways: Through fun forms of learning, edtech robots make it easy for students to stay engaged. IoT devices are recognized for their expertise in developing digital classrooms for students, irrespective of their location. Whether physically in school, on the bus, or at home, even machine learning( AI) and blockchain tools help teachers grade tests and hold students accountable for homework.

The potential for flexible, individualized learning plays a significant part in edtech’s ascendance. How we learn and how we interact with schoolmates and teachers is definitely not a one-size-fits-all circumstance. Each individual learns at their own speed and in their style. Edtech devices make it simpler for educators to design individualized lesson plans and learning techniques that promote inclusivity and lift learning capacities regardless of age or any other factor.

Why Do EdTech Companies Need 409a Valuation?

Now that you understand what Edtech companies are and how they promote accessible education, it is essential to know why such companies need a 409a valuation. Once your business has started blooming, you and your partners must think of the next steps. One might decide to continue growing organically or might also choose to exit. When you decide to sell the company, the most important information to pay attention to is your edtech company 409a valuation, your strike price, the type of options you were granted, and the preferred share price.

The EdTech startup valuation is based on the valuation of your company, which is also referred to as the fair market value (FMV). Edtech companies 409a valuation can, and does, often change. They have to be updated at least once a year by a third-party evaluator to meet tax rules. The 409A also changes during a fundraising event. Investors engaged in the funding round decide how they value the company and are given options in exchange for cash at that valuation. Still, there are certain edtech company valuation factors that you must keep in mind in order to fetch a great deal.

Valuation Metrics to Consider in EdTech Business

How should investors assess opportunities in the edtech startup world? What factors would be considered when performing the valuation of education services? These might be the questions that arise before you decide to sell your business off. Consider the following factors:

Business model

Know that the company must have a conducive business model. Understand that any startup equates the amount of data it collects with a plan to make money. Big data is a buzzword and not a business strategy. A business model is how a company creates, captures, and delivers value. Education platforms are terrific at creating vast numbers of data points – and the cheap processing power and storage capacity of cloud services. Be skeptical if the data accepts a specific need and solves a problem that people will pay to solve. If not, investors are prepared to walk away.

Product demand

The next thing to consider when performing a valuation of education services is product demand, which is also the market demand. It is a term that describes how much customers desire the product given by the company in a given period. Multiple factors are used to determine this need. They are – the number of people looking for the product, how much they are ready to pay, and the amount available for users to acquire.

Financial/Revenue projections

Gross margin can be made once you know how to lower the cost of colleges and universities. Make an account of where the campus money is being spent and give a platform that provides that same service for less money. You can look at the data center, storage, server management, backups, and communication. This approach will give you an idea of current campus technology spend, and the ability to form long-lasting relationships based on trust with campus tech decision-makers. Edtech capital must be patient capital, and edtech startups should be in this game for the long run.

Customer base

Sales are built on relationships. A group of customers who repeatedly purchase the goods or services is part of the customer base. These clients are the primary source of revenue for a company. One may count the customer base of the business’s target market, where customer behaviors are understood with the help of market research or past experience.


Investors typically concentrate on cash flow, net income, and revenues as the essential corporate health and value measures. But over the years, another measure has crawled into quarterly reports, which is EBITDA. EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. As the name suggests, EBITDA is a broadly used metric of corporate profitability and can be used as a shortcut to determine the cash flow possible to pay the debt of long-term assets. The two EBITDA formulas are:

EBITDA = Net Income + Taxes + Interest Expense + Depreciation & Amortization


EBITDA = Operating Income + Depreciation & Amortization

Organizations use EBITDA to analyze and contrast profitability among companies, eliminating the effects of financing and capital expenditures.

How do we do the 409A valuation for EdTech Companies?

Valuation for EdTech Companies can be tricky. A financial expert can define enterprise value in multiple ways when it comes to edtech companies’ 409A valuation work. There are three primary methodologies: market, income, and asset-based.

  • Market Approach – The market approach is mostly used for unprofitable, early-stage businesses where it’s challenging to foretell long-range financial performance. This approach is a comparative valuation method, which means the company is compared to a set of publicly traded companies similar to it, usually by industry. It is used to conclude the appropriate valuation multiple to employ to the company’s own set of metrics that help arrive at an enterprise value.
  • Income Approach – The income approach is used essentially by companies who have achieved scale in their financial performance and line of sight when they demand to become profitable. This methodology considers that the receipt of future profit streams determines a company’s value. The long-range financial projections of the company are used to determine these income levels, which are then discounted back to their worth in today’s dollars (present value).
  • Asset Approach – The asset approach is used for venture-backed companies, and the asset approach is rarely used. But when it is used, it is in the very early stage before any formal financing occurs. The asset approach is not commonly used for Education or EdTech companies, as they lack many physical assets, unless the company is willing to undergo an IA valuation.

Eduacademy valuation

Why choose Eqvista for EdTech Company 409a Valuation?

The direct company’s worth and shareholder wealth you are creating will be indicated by a 409a valuation. While you can work on optimizing your valuation, don’t resort to using questionable valuation methods and assumptions. Doing this can have severe, unintended outcomes. Therefore, choose the best provider in the market, such as Eqvista. Eqvista will help you get the FMV for your company. Contact us now to know more!

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