Interview with De’Ja Burson, Account Executive at Eqvista

In this edition of our Employee Spotlight, we are excited to feature De’Ja Burson, our Account Executive. De’Ja’s robust background in Customer Service has helped Eqvista for Onboarding New Clients.

Greetings, De’ja! It is a pleasure to have you participate in this employee spotlight series. We would like to get to know you better and learn more about your role at Eqvista.

Thank you so much! My role in the company is to provide insights into the services we offer to facilitate a seamless integration process for our clients.

Were there specific skills or experiences from your customer service background that you found particularly beneficial in your current role?

A strong background in customer service is very beneficial, it equips you with the skills to read people and navigate towards solutions more efficiently. This also allows for a more intuitive and swift approach to problem-solving.

Walk us through the typical process of onboarding a new client to Eqvista. What are the key steps, and how do you ensure a smooth transition for them?

Our goal is to learn more about the company’s objectives to see how we may be able to assist. We provide clients with the opportunity to schedule meetings with our team to discuss their company needs and tailor our services to accommodate their budgets.

Building strong relationships with clients is crucial. How do you establish trust and rapport during the onboarding process, and how does this contribute to long-term client satisfaction?

I strongly believe that maintaining open communication with clients is crucial for building rapport. With our 24/7 support, we are dedicated to being there for our clients. We also encourage and incorporate their suggestions for ongoing development in order to further improve Eqvista.

Eqvista serves clients with diverse needs. How do you customize your demo training sessions to address the unique requirements of different clients?

We primarily focus on understanding and addressing the specific needs of our clients, steering away from a purely sales-driven approach. During our demos we’ll utilize scenarios and examples to highlight the comprehensive range of features Eqvista offers, illustrating their direct benefits to the client’s company.

What do you find most fulfilling about your work at Eqvista?

The most fulfilling aspect of working at Eqvista for me is witnessing clients who we’ve provided services for return to use our services again. 

For individuals aspiring to a role similar to yours, what advice would you offer based on your experiences in the industry?

This role requires a commitment to both personal and professional growth. In this industry, every challenge is an opportunity to refine your skills and deepen your understanding, and at Eqvista, no day is the same so stay dedicated, work hard, and above all, believe in your potential.