We understand that it is so challenging to evaluate early-phase organizations, startups, or new businesses. That’s why we have made a startup valuation calculator to easily give you a valuation for your startup instantly.

After you make the payment for a startup valuation, a set of questions will open up. These questions will determine the value of your startup. You don’t need to prepare any documents beforehand, answer the 32 multiple-choice questions and our feature will determine your startup valuation.

Here are the steps to follow:

Step 1:  Log in to your Eqvista account and select your company. 

Eqvista Dashboard

On the dashboard, click on “Startup Valuation” on the left-hand side to get a drop-down menu and click on “Questionnaire”. 

startup valuation questionnaire

Step 2: Once you click, you will be redirected to the following page. Fill in the details for each field including the valuation date, the business nature, and the company stage.

The questionnaire comprises 32 multiple-choice questions, with 5 categories asking about different aspects of your company. The 5 categories are:

  • Management
  • Business
  • Product
  • Market
  • Sales and Marketing

All of these are mentioned on the top of the page as shown below:



The first step is to fill out the questionnaire related to the management. The main aim of this page is to collect information on the founders and their experience with startups and management. 


You will come across questions like:

  • The number of years of experience of the founders.
  • Have the founders worked together?
  • The total number of permanent employees in the company.
  • Management experience of the founders.

Fill in the correct answers and click on “Next”.


Once you click on the “Next” you will land on the business section of the questionnaire

Note: You can return to the previous section by clicking “Back”. Then, edit the questionnaire by clicking “Edit” on the top right of the page.


It will include questions such as: 

  • Scalability of the business.
  • Which stage of development is the business?
  • Type of Funding
  • The duration of burnout of capital before new funding.
  • Potential for an exit. 
  • The potential exit value.
  • The number of years until exit.
  • Does the company have a financial system and control of accounts?
  • The level of risk towards possible litigation. 

Fill in the questionnaire by selecting the option of your choice and then click “Next”.


The next stage includes all the questions related to your product


Various questions such as:

  • The uniqueness of the idea.
  • Stages of company products.
  • Does loss or disruption affect your company’s distribution network?
  • Does loss or disruption affect your company’s internal technology?
  • Duplication of your product possible? 

Then, click on “Next” once you are done filling out the questionnaire. 


The next step will be the market and will include questions related to competitiveness in the market.


The questions such as:

  • Current Total Addressable Market (TAM) – the total available market for the product.
  • Serviceable Available Market (SAM) – portion of the total addressable market (TAM) targeted by product (Standard 15% of TAM).
  • Serviceable Obtainable Market (SOM) – portion of the serviceable available market (SAM) that is capturable (Standard 10% of SAM).
  • Expected Market Share in 3-5 years.
  • The level of competition in the market.
  • The level of competitiveness of other’s products.
  • Plans for international expansion.
  • The political/legislative risk for the company.

Fill in the correct answers and click on “Next”.


This section talks about how strong is your company as a brand, relationship with partners, vendors, suppliers, and much more.

Sales and Marketing

The section covers questions such as:

  • How strong is your company as a brand?
  • The diversity of your customers.
  • The relationship with partners.
  • Relationship with vendors or suppliers.
  • The nature of the marketing plan.
  • The resources do you have in marketing?

Once you have filled out the entire questionnaire, click on “Submit”.

Step 3: Once you click on “Submit”, it will show the dashboard with pre-money valuation and detailed valuation

Note: On this page, you will find valuation data and methods breakdown. You can edit the questionnaire by clicking “Edit” on the top right of the questionnaire overview panel. To further understand the dashboard, check out the support article.


You can download this report by simply clicking the “Download Report”. Check out our support article to learn how to download the startup valuation report. It is this simple to get your startup valuation report on Eqvista. To know more, check out our support articles and knowledge base hereContact us for any queries!

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